Track Amazon Sales Rankings with TitleZ

I frequently use Amazon to track how our books are ranked. More importantly, I use it to track how those ranking change over time. This is especially important on big books where you need near-immediate feedback. Often, you can see a direct correlation between a specific promotion or publicity event and upward movement in Amazon’s rankings.

Titlez

The problem is that this can be a slow and tedious process. You have to go to Amazon’s Web site, search for the book you want, go to the specific title page, and then scroll down to the metadata to see the “Amazon.com Sales Rank.” However, unless you are willing to manually log this data into an Excel spreadsheet, there’s no way to keep track of the ranking history.

Now you can automatically log this information—and a whole lot more—with TitleZ. Best of all it’s free—at least for now. This site was created by The Planning Shop, a group of business planning specialists. (If you are interested in how the site came about, Publishers Weekly has an article in their current issue about the service.) I started using it several months ago.

TitleZ is a great tool for publishing professionals. You can search for titles by keyword, author, title, or publisher. For example, if I enter “Nelson” as the search term and search by publisher, TitleZ will show me every single Thomas Nelson title arranged in descending order by current rank. How cool is that?

If I click the button next to the title, TitleZ will give me the option to start tracking this title’s history and save it to a special list called “My TitleZ.” I can also click on another button and go directly to Amazon’s page for this title. It is very intuitive and takes almost no time.

Once I start tracking the history, TitleZ will remember the title’s:

  • Best Rank
  • Worst Rank
  • 7-Day Average
  • 30-Day Average
  • 90-Day Average
  • Lifetime Average

This is a great tool for all kinds of publishing professionals. For example:

  • Publicists can see exactly what kind of impact a media appearance has on a book’s ranking and how long it lasts.
  • Marketers can see the impact of special promotions—especially those where consumers are likely to order online.
  • Editors can research the sales history of specific titles, authors, or even entire categories.
  • Publishers can research specific categories they may be thinking about entering or imprints they may be thinking about acquiring.
  • Agents can keep track of how their clients’ books are doing.
  • Authors can keep track of how their own books are doing.

Personally, I use TitleZ as an “early warning system.” If I see one of our title’s rankings rise precipitously, I know that we likely have a book that is about to take off at retail. This gives us the opportunity to pour more gas on the fire—and see the impact on the rankings.

If you are working in the field of publishing and not using TitleZ, you’re missing out on a really cool tool.

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  • http://www.rachelhauck.com Rachel Hauck

    I always heard Amazon wasn't a good indication of sales overall. Is that changing. If so, I'm depressed now. ;)

    What can authors do to boost their Amazon sales besides Amazon Connect. Is it important to boost sales at Amazon?

    The tool is very cool, though. :)

    Rachel

  • http://www.michaelhyatt.com Michael Hyatt

    Rachel,

    Amazon is the fastest growing bookseller in the world. With rare exceptions, I think it reflects what is happening in the broader marketplace. In fact, we often use the results on Amazon to convince other booksellers that they need to stock oor promote a title.

    So, yes, it is important to boost sales at Amazon.com. How? That would take a whole course in marketing!

    Thanks,

    Mike

  • http://www.ckwebb.com Chris Webb

    Rachel and Mike,

    I've suggested 10 simple ways my authors can increase their sales at Amazon.com.

  • http://www.michaelhyatt.com Michael Hyatt

    Chris,

    You have created a fantastic list. Wow!

    Thanks for sharing it with my readers.

    Mike

  • http://www.richardvigilantebooks.com Richard Vigilante

    Two questions

    Why do you prefer TitleZ to Rank Tracer?

    Do you have any method you are confident in to translate rank into an estimate of absolute sales?

  • http://www.metricjunkie.com/ Mark

    Michael,

    Check out the recently released Metric Junkie and track up to 10 books simultaneously for free!

    Features include: Stunning graphs and hourly updates.

    Would love to hear your thoughts.

    http://www.metricjunkie.com/

  • http://www.novelrank.com/ Mario

    I always thought of sales rank tracking as a method for seeing how effective marketing has been, but I love the idea of pouring fuel on the fire to really send a book through the roof in sales (and lower in sales rank)! Here's another tool for your arsenal, and also completely free: NovelRank.com. One big note, NovelRank can track all Amazon domains so you can see if you are taking off internationally.