4 Ways to Turn Twitter.com into Your Social Media Powerhouse

This is a guest post by Leo Widrich. He is the Co-founder of BufferApp, a Twitter app I use daily and can’t live without. You can read his blog and follow him on Twitter. If you want to guest post on this blog, check out the guidelines here.

There is this one problem I have, that might have occurred to you too as well. Having to log into ten different services on ten different sites every morning to get my social media day started is difficult and tedious.

Twitter Home Page - Photo courtesy of ©iStockphoto.com/gmutlu, Image #16026915

Photo courtesy of ©iStockphoto.com/gmutlu

So recently, I thought, What if you could do it all from one place? Not from a dashboard with hundreds of bells and whistles, but from a clean and easy-to-use interface.

How about Twitter.com? Yep, the original!

Although Twitter.com is a super-clean interface, I wasn’t spending much time there. I had become dependent on other great Twitter apps instead. But now, I have returned to it. Here are four ways you can do this as well.

  1. Save your best reads for later. Pocket, formerly known as ReadItLater, is a very handy tool that lets you save any article you find on the web for later reading. You will be able to access those articles from any device—offline or online—and without any clutter on the page.

    All you have to do is install the Chrome extension and it will put a nice Pocket icon right into your stream on Twitter.com:

    Pocket Icon Right in Twitter Stream

    Whenever you click it, the article is saved to your list and you can conveniently read it later on. This really couldn’t be any more seamless:

    Pocket Page Saved Notification

    Since Pocket launched, this has definitely made my day-to-day discovery of great articles a lot easier and focused.

  2. Post your tweets at a better time. At Buffer, we’ve recently also announced a brand new integration with Twitter.com, that will make queuing up your Tweets and retweets a lot easier. All you have to do is install the Buffer browser extension and you’re good to go.

    Now, whenever you are writing a new Tweet from Twitter.com, you can add it straight to your Buffer, to be posted at a more optimal time for your followers:

    Buffer Now Right Inside of Twitter

    The good thing is, that you can do the exact same thing with retweets. Hit the retweet button and add it straight to your Buffer. The way I use this is to spend a few minutes to browse my Twitter stream, Buffering all the best Tweets in my stream without ever flooding my followers with too many updates in a row:

    You Can Even Buffer a Retweet

    There are also plenty of other places where you can now Buffer from, it even works with clicking the “Tweet” button on any website. Just Buffer it.

  3. Read posts right in your Twitter stream. Embedly is one of my most recent discoveries, and I am extremely excited about it. If you install the browser extension for Chrome, you will get an option to read all the great articles posted to Twitter, right from Twitter.com.

    Simply click the “view Preview” button on any Tweet and without having to leave the site, you can take a peak if the article you were about to click is any good:

    Preview Option with Embed.ly

    Once expanded, you will get all media displayed, such as pictures and videos. All this of course alongside a great excerpt from the post:

    Embed.ly Preview Showing Inside the Twitter Stream

    I just love this extension, because it helps me spend less time on clicking through and then coming back. Instead I just browse on Twitter.com as usual, clicking “view Preview” and moving on quickly.

  4. Get a Better Grasp of Your Followers. Use Klout. As you may know, there has been a lot of discussion around Klout in the past few months. There were a lot of great arguments for and against using it. One quote a Twitter friend of mine @arkarthick once said stuck in my mind:

    Klout is useful as a reference, not as an authority.

    With this mindset, being able to glance over your Twitter stream if you only have a few minutes time per day with Klout installed becomes very powerful.

    You can quickly decide how you can best spend time interacting with your stream with a helpful reference from Klout:

    Klout Score Inside Twitter Stream

That’s it. These simple tools turn Twitter.com into a super efficient, still clean, yet very powerful social media powerhouse.

This is what I am now doing, especially since TweetDeck’s upgrades haven’t really been what I’d hoped for. Instead, using the tools I’ve outlined above, I have gradually been able to turn my Twitter.com experience into a more and more personalized place for my browsing habits. The move has been very refreshing.

Questions: Have you tried some of the extensions above to supercharge your Twitter.com experience yet? Are there any other extensions you are using to make Twitter even more powerful? You can leave a comment by clicking here.
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  • http://garridon.wordpress.com/ Linda Adams

    Because I’m a writer, I’ve had to keep my social media choices limited — otherwise, keeping up cuts into the writing time, and without published fiction out there, social media promotion is worthless.  I use HootSuit, which works fine for me.  I, too, left TweetDeck because of the upgrades.   I also use Buffer in conjunction with Social Bro– it’s a great tool for posting over the course of the day.  I tried doing that in HootSuit, but it was difficult to do manually, and their paid service version was hard use.  Klout I drop in and look at, but it still leaves me going “Huh?”  Though I think they keep it mysterious intentionally to keep people from gaming the numbers.

    • LeoWid

      Hi Linda, fantastic to hear from you and I completely agree, if you are a writer you always have to focus on not wasting too much time on Social Media sites! HootSuite in combination with Buffer and SocialBro is absolutely killer I believe, really a great workflow, would love to learn more about this if you ever write a post on it! :) 

      Yep, you are right, I think Klout still has lots of work to do, but I’m sure they are working very hard on it! :) 

  • http://philgerbyshak.com Phil Gerbyshak

    Interesting use of Chrome and of Twitter.com Hadn’t heard of Pocket before. Good tool and tips to make sure you don’t flood the stream of your followers.

    • LeoWid

      Hi Phil, great to hear from you and glad I could tell you about Pocket, they really rock! :) 

  • Ashley Whitney

    I love Pocket and Buffer but have not heard of embedly before. Installing now! Thanks for the post. I’m also interested to see if there are any other extensions people are using.

    • Ashley Whitney

      Forgot to mention, those extensions for pocket and buffer also work in google reader. It’s very easy to save articles or buffer tweets directly from reader.

      • LeoWid

        Hi Ashley, so great to see you here and thanks so much for these additions. Indeed, they work in Google Reader too, to make browsing and sharing even easier.

        Give embedly a shot for sure, it rocks! :) 

  • 9261Aube

    Thank you for this valuable info! It is very helpful, especially to new tweeters!

    • LeoWid

      Glad it was handy for a newbie! :) 

  • Jonathan Moore

    Sounds like great helps.  Does anyone know if these extensions work for Firefox or IE?  I am still training myself on Chrome, but I really like Firefox (I am just hoping they fix the recent frequent “crashes” I have been expereincing.)  Also, can these helps work with Twitter on my Android?

    • LeoWid

      Hi Jonathan, 

      Fantastic to hear from you and yes, our extensions work in Firefox too (Buffer), so does Pocket. I’m not quite sure about Klout and Embedly though, they might only work in Chrome. 

  • http://www.love-laugh-learn.com/ Deanna

    I’m using Pocket instead of bookmarks and I might be using it more than Evernote. 
    And I always recommend the Buffer App to my social media clients because of its simplicity. 

    • LeoWid

      Ha, that’s awesome to hear Deanna, I have started to use Pocket for bookmarks too, it just rocks! 

      Wow, thanks so much for recommending Buffer also, that is really amazing to hear! :) 

  • http://www.ninanesdoly.com/ Nina Nesdoly

    This is great! I went and signed up for all of these tools; It definitely gets tiring going through all the sites. I have Google Chrome, and on average have about 8 tabs open at once that I’m running through. I love any kind of tool that lets you merge social media sites together. Thanks for that!

    • LeoWid

      Hi Nina, fantastic to see you here and wow, really glad you gave all those tools a shot. 

      Indeed, merging sites together is the key to productivity these days I believe, let me know if I can ever help with anything else! :) 

      • http://www.ninanesdoly.com/ Nina Nesdoly

        Thanks Leo!

        It really is the key; the thing I’ve loved most about the BufferApp is that you can post without actually going on the sites- i.e. Twitter, Facebook; because they get super distracting! I get about 14 Facebook notifications per hour, sometimes more, so if I actually go on Facebook… Productivity shrivels. 

        • LeoWid

          Hi Nina, ah yes, that is a really good point, the notifications do distract a lot. Really glad to hear that Buffer makes your life easier here. If you ever have any ideas for us, please give me a shout :) 

  • http://twitter.com/BruceVH Bruce Van Horn

    Great article!  With so many choices, you can really get confused and distracted and, thus, become very inefficient  in the use of Social Media.  This article will help many cut through the clutter and back to the fun!

    • LeoWid

      Hi Bruce, awesome, so glad it was useful. That’s what it is all about, cutting through the clutter! :) 

  • http://leadchangegroup.com Mike Henry Sr.

    Thanks for the RT!  Great ideas too.  Thanks.  Mike…

    • LeoWid

      Hi Mike, glad it is useful, hope you are well! :) 

  • http://www.timemanagementninja.com/ Craig Jarrow

    Great tips, @LeoWid:twitter !

    Reeder (RSS) + Pocket + Buffer = My secret formula

    Keep up the great work!

    • LeoWid

      Hi Craig, oh man, yes, that IS the secret formula! 

      Always puts a smile on my face to see you in the comments and on Twitter, I hope you are very well! :) 

  • EricaDLane

    Great information LEO.  Because of your article I am going to give Pocket and Buffer a whirl.  It will be interesting to see how this affects my social media day!

    • LeoWid

      Hi Erica, fantastic to hear from you and yes, please give them a shot and let me know if I can help with anything at all! :) 

  • Merovech

    When I see a URL I like, I Shift-Click to open it in a new tab. Once I’m done grazing on an article/feed, I go to the tabs to read them. Or, I jump to the tabs, read, and close. Not much time wasted which makes me wonder about the value-add of Embeddly’s Parrotfish extension. It looks more like a service for bloggers to make their links work with it. Very confusing product that appears to have no value-add.

  • http://www.brandongilliland.com/ Brandon Gilliland

    Very cool tips! I am new to twitter- just set it up 2 months ago, so I am still figuring everything out.

    I just installed buffer a few minutes ago and installed the Digg Digg plugin on my blog.

    • LeoWid

      Hi Brandon,

      Awesome to hear from you and so glad to have you on board! Sure thing, that makes sense, I think you’ll get the hang of it in no time simply by following Michael’s awesome blog and Twitter feed!

      Amazing you have installed both our products, please let me know if I can ever help with anything there, just Tweet me! :) 

      • http://www.brandongilliland.com/ Brandon Gilliland

        I have been following Michael’s blog for well over a year, but just now got twitter! haha
        I am really impressed with your products so far. I will be sure to tweet you using the buffer app! :)

  • http://christopherbattles.net/ Christopher Battles

    Thank you Leo.
    I am an avid Buffer user and and enjoy Pocket app integrated in the native Twitter app.  I use it mainly for blogs I want to read/see something and then I want to always comment on, which I wait to do when I am at a computer.
    I will try the Pocket in Twitter.com.  My Klout shows already, but not the pocket.  Will see why it is not showing.  
    Thank you again.

    K, bye

    • LeoWid

      Hi Christopher,

      Awesome to see you here and wow, it looks like you have it all figured out already, there’s little I can teach! 

      Definitely, Pocket in Twitter is the one addition that might just make your combo perfect, let me know if I can ever help with anything here. :) 

      • http://christopherbattles.net/ Christopher Battles

        Thank you Leo for your response.

        K, bye

      • http://christopherbattles.net/ Christopher Battles

        I got it going now.  I have Pocket app going in Chrome now and have it “hidden.”  
        Gracias for the insight.

        K, bye

        • LeoWid

          Awesome, the full Social Media belt then! No worries at all, really appreciate you stopping by Christopher. :) 

  • http://twitter.com/bschoenbaechler Brian Schoenbaechler
    • LeoWid

      Thanks Brian!

    • http://www.jeubfamily.com/ Chris Jeub

      Thanks Brian! I was thinking, “How does that Klout thingy show up in Twitter?” And your answer was right there.

  • http://www.shannonmilholland.blogspot.com Shannon Milholland

    Great tips, Leo! I downloaded them all!

    Michael I pray you are getting refreshed and restored on your vacation!

    • LeoWid

      Awesome Shannon, really glad you did!

      Indeed, I am sure Michael will be back with more energy than ever before! :) 

  • http://twitter.com/JRMigs JRMigs

    I connected Pocket to my http://jrmigs.blogspot.com and made my list public so people could see what I’m reading later.  Unfortunately, not all the article titles come through for some reason.  (note one of Michael Hyatt’s is on top) @jrmigs 

    • LeoWid

      Hi JRMigs, awesome to have you stop by. Oh wow, I didn’t know you could do that, thanks for sharing!

  • http://www.JoeRapisarda.com/ Joe Rapisarda

    Great stuff! Thanks for sharing. 

  • http://www.JoeRapisarda.com/ Joe Rapisarda

    Great stuff, thanks for sharing! I use Tweetadder which allows me to put my tweets on rotation. Do you recommend using Buffer instead, and why?

    • LeoWid

      Hi Joe,

      Great to hear from you and yes, that’s a good question. I believe Tweetadder is definitely a good solution. 

      Personally, I try to repeat updates as little as possible and have fresh ones coming out as often as I can, that’s why I hope Buffer might be handy. I’m quite biased of course though! :) 

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  • http://talesofwork.com/ kimanzi constable

    Great post, I love this because I’m a huge Twitter fan. I use buffer but not some of the other one’s you mention, I got some homework.

    • LeoWid

      Awesome, glad some new ones are in there for you! :) 

  • http://somewiseguy.com/ ThatGuyKC

    I’m an avid Bufferapp user and it’s been a livesaver. I especially like the integration with other apps like Reeder.

    Thank you for the tips. They also work the same way for Google Reader. I’ll have to checkout embed.ly.

    • LeoWid

      Awesome, so glad that the Reeder integration is handy, that’s amazing to hear! :)

      Hope we can add some new ones for you real soon here. 

  • http://mattragland.com/ Matt Ragland

    I’ve been using Buffer for a few months now, love the service and first heard about it from Michael. One thing I have found very helpful also is the integration in to Google reader. I can fill up the daily links to share in no time at all. Personally, my Twitter followers have almost doubled since I began using Buffer. 

    Of the others, I love Pocket. It’s nice to know I can pull up the app from anywhere and instantly read the content I’ve selected. Very nice interface too. 

    Great post Leo!

    • LeoWid

      Hi Matt,

      Always awesome to have you stop by here. Ah yes, glad you bring the Google Reader integration up, which of course goes beyond Twitter and helps to get your productivity up even more!

  • http://twitter.com/jon_wilke Jon D Wilke

    Superb tips today, Michael. I LOVE Buffer. It comes in extremely handy when reading and posting longer article quotes or research. 
    Thanks for introducing me to Pocket. Much easier than copy/pasting to Google Docs.

    • LeoWid

      Hi Jon, awesome to see you here and so amazing to have you on board with Buffer! :) 

      Yes, Pocket is great. I was the same as you and copy pasted into Google Docs, these guys really couldn’t make it any easier! 

  • http://www.jonathansherwin.net Jonathan Sherwin

    Great tips – particularly liking the look of Buffer. I’ve been using Sprout Social for a while but as a quick way to queue items I think Buffer may win out. Thanks.

  • Todd

    Great post. I enjoy learning about new tools that help me manage my social media experience. Some days I feel overwhelmed w/ the amount of info that flows through my feed, and how to process it; these tools will definitely help w/ that (btw, Pocket is one of my favs). And from the original site to boot! Thanks for sharing.

  • http://somewiseguy.com/ ThatGuyKC

    One feature I’d really like to see from Twitter is being able to drag people from the newsfeed to different lists on the left sidebar. Less clicks and lets you stay on the main page.

  • http://www.commun.it SharelOmer

    Thanks for this great post Leo… It’s also great to learn from your insights !

    We also use twitter client and commun.it , as there is a
    Limitation on klout and the web.

    Thanks for sharing :)

  • http://arkarthick.com/ arkarthick

    Leo, these are some of the simple ways (tools) to utilize Twitter web more effectively. Using awesome ‘Buffer’ from the start. But, haven’t tried Pocket or Embedly before. Will check it out! Thank you for the resourceful info and a special thanks for mentioning my ‘Klout’ quote here. :)

  • http://www.andersgerdmar.com/ Anders Gerdmar

    But what if you use Safari and not Chrome? There was a reference only to Chrome in the blog… 

  • http://www.thadthoughts.com/ Thad Puckett

    I have found Buffer to be of great use and have been into it for about 9 months now. I wrote a snarky comment about the pricing, which you were gracious enough to ignore!  You have a great product there, Leo!

    Embedly seems like a pretty useful tool as well.  Increasingly I am reading the articles found in my Twitter stream, but I do that more from my iPhone with the Twitter app than via the web.  Emdedly may change that, and since Chrome is my browser of choice, seems dead easy to do.

    I go back and forth about Klout, not quite sure it is useful or not.  Maybe better said, it seems just a short step away from a very useful tool, but not quite there.

  • http://www.proservicesks.com Frank Woodman Jr

    Thanks for a wonderful article! 

    You’ve not only showed us insights into how you use Twitter and the tools you find useful you’ve also reminded us that sometimes simple is better. 

    I have of recent failed to also use Twitter.com directly. 

    And as  your article points out that can be a mistake. 

    For one thing you lose your understanding of the site and how it functions. 

    And for another you become dependent on complex tools that you may well find you don’t need to use as much as you thought you did. 

    I know that after reading this I’ll also be using Twitter.com as well as my “tool of choice” HootSuite.

  • http://www.skipprichard.com/ Skip Prichard

    Leo, great tools….but so far, the best one is Buffer (and I’m not saying that because it’s you).

    • LeoWid

      wow, thanks a ton Skip! :) 

  • http://www.votivepraise.com/ Gangai Victor

    Awesome tips,  never heard of embedly before, looks like a real time-saver! Love the don’t-flood-your-followers perspective.

    • Brownm202

      You exactly have said right things. I also agree with you.

  • Mark

    can we say that iMessage also like a social media that easy to build network with friends?

  • http://twitter.com/KathyWRushing Kathy Rushing

    Hi, Leo
    Thanks so much for the post. I’ve loved email & internet for years, but am just now coming into the social media world, kicking and screaming! Feeling a little overwhelmed by all the information, and still trying to figure out how to MANAGE it all. Michael Hyatt’s recently re-posted his thoughts on evernote.  I’m wondering if evernote and pocket become redundant? I welcome your thoughts here!

    • LeoWid

      Hi Kathy, great to see you here and that’s a great question.

      I believe that Pocket and Evernote can easily be used alongside each other (at least that’s what I do). I use Pocket more as a bookmarking, read it later service for temporary stuff and Evernote for things I want to keep for way longer! :)

      Hope that might help, feel to ping me @leowid any time about it. 

  • John

    Michael thank you for all of your wise advise. You have been a blessing for me and my wife. I’m currently unemployed and for a long time I have always try to follow my dream but I have been unsucsefful in persuing my them. Now I find my self stuck. I dont regret the experience but I can’t denied, it has a negative effect on my resume do to so many attemps indifferent ventures. Now, I’m applying for jobs but I dont even have good references because I only lasted but a short time in my  jobs or ventures. I have had over 17 jobs and I’m only 34. What do I do? How do I start again?

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  • http://lesdossey.com/ Les Dossey

    Hi Leo,

    Thanks for the tut. You just made my life a little easier.
    Embedly installed √ Pocket installed √

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  • http://twitter.com/lrwhitney Lindsey Whitney

    Wow!  Thanks for the pocket tip!!  I have a “read it later” folder, but I have to open bookmarks, find the folder, and stick it in. I know, I know — how tedious!  Three steps!  Oh my!  I do love the ability to access it anywhere!  Thanks!! 

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