Twitter as a Leadership Tool
I was talking to a good friend the other day about Twitter. He knows that I believe it is important. Really important. Some of his clients are also beginning to ask questions about it. But he just didn’t get it.
He finally blurted out, “It just seems like a huge waste of time. I don’t need one more inbox to check. I can barely keep up with what I have now.”
I said, “Buddy, you’re completely missing it.”
“Missing what?” he said, defensively.
“The potential.”
“What potential?” he asked emphatically.
“It’s not about what you get out of it,” I said. “It’s about the opportunity it affords you to give to others and make an impact.”
“Excuse me,” he muttered.
“Twitter is an opportunity for you to lead in a way that was not possible until now.” I explained.
“As you and I both teach, when you boil it down, leadership is influence. Agreed?”
“Agreed,” he acknowledged.
“Leadership is not about position, a title, or status. It is about influence. Plain and simple. I know you believe that, too, right?”
“Right.”
I continued, “If that’s true, then Twitter provides an unprecedented opportunity for people like us to extend and amplify our influence. You don’t have to buy time on television or radio. You don’t have to write a book or magazine column. You don’t even have to blog,” I went on.
“All you have to do is write short 140 character micro-posts about what you are doing or—more importantly—what has your attention right now.”
I could almost hear his brain shift into a different gear. “You and I both know that people today crave leadership. They are dying for role models. They want to see what good leadership looks like—as it is lived out in the challenges of everyday life.”
I continued, “If you are living your life on-purpose, like I know you are, then by Twittering, you are modeling something worth emulating. This is unquestionably the most powerful way to lead.”
“Hmm.” I could hear the flicker of possibility in his voice. I knew this was resonating with him. But then he countered, “But you just can’t lead by Twittering.”
“I agree. I am not suggesting that you can. It is simply one tool in your leadership toolbox—but a very powerful one. Twitter is like an influence amplifier. It enables you to extend your influence in ways never before possible.”
We continued to chat about this for several more minutes. He finally said, “Wow! Maybe there’s more to Twitter than I thought. How do I get started.”
Posted on July 10, 2009
In: Leadership
MICHELE CUSHATT is a communicator and storyteller whose speaking experience includes Women of Faith, Focus on the Family, and Compassion International. As emcee and communication coach, Michele is in her sixth year on staff at 
BARRY HILL, JR. is a storyteller, blogger, speaker, barista, and is in his fifteenth year of full-time ministry to teens and their families. He lives in Northern Virginia with his wife, Rachel, and their six children—“the circus.” You can usually find Barry where fresh coffee and good ideas are brewing. To join in the conversation, drop by his blog, 
JOE LALONDE is a husband, explorer, challenger, and an adrenaline junkie. He has served as a youth leader for E3 Ministries for over 10 years. He is usually found wandering the woods, enjoying the company of his wife, or running the trails. Joe enjoys helping others expand their influence and leadership skills. You can connect with Joe at his 
RACHEL LANCE is originally from Alaska but now lives in a Chicago suburb with her husband and daughter. She works in technology and communications for the 
JIM MARTIN is the minister of Crestview Church of Christ in Waco, Texas, where he has served since 1994. He also leads a mentoring group, primarily composed of younger Christian leaders, and serves as a Mentoring Partner for 
TIM PETERS is the Co-Founder of 
JASON STAMBAUGH is a husband, father, former fat kid, accidental techie, and founder of 
JEREMY STATTON is an orthopedic surgeon in Louisville, KY. Although he enjoys writing, reading, and running, his first love is his wife and four kids. His family is currently in the process of adopting a son from China. He is also the author of 
JOHN TILLER is an inspirational speaker and writer. He travels with his family to churches, conferences, and other events sharing 
JUSTIN WISE is the social strategist for 
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