Use Video Interviews to Bring Outside Expertise to Your Tribe [Video]

Generating quality blog content is a lot of work. However, you don’t have to do it all yourself. You can use video interviews to bring in outside expertise. It’s simple and inexpensive.

I have done this repeatedly on my blog. Two people who are particularly good at this are Jamie Tardy and David Siteman Garland. Their blogs are almost exclusively video interviews.

In this short Platform Video Tip, I explain:

  • How video interviews can build your credibility faster than almost any other means.

  • A seven-step process for ensuring your video interviews are the best possible quality.

  • An $19.95 software plugin that allows you to record split screen, video interviews right from within Skype.

  • Why you don’t need fancy video editing software or expertise to make your videos look great.

Whether you use video interviews occasionally or decide to build your entire platform on them, they are great way to bring outside expertise to your tribe.

Question: Who are three people you’d like to interview for your blog? You can leave a comment by clicking here.

Want to launch your own blog or upgrade to a self-hosted WordPress blog? It’s easier than you think! Watch my free, twenty-minute screencast. I show you exactly how to do it, step-by-step. You don’t need any technical knowledge. Click here to get started.

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Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • http://selfstairway.com/ Vincent Nguyen

    I was thinking of starting a podcast but maybe doing a video interview is a better idea. Some of the people I’d love to get on video interview are James Altucher (my main inspiration), Tim Ferriss, and… I don’t know about the third really.

    Thanks for the motivation, Michael! I need to get these interviews going as soon as possible.

  • http://blog.cyberquill.com/ Cyberquill

    Before worrying about the who question, I’m already stumped on the why question, as in “Why on earth would anybody agree to be interviewed for my little blog? What’s in it for them?”

    • Jaime

      I had this same issue! I knew 0 millionaires. I just interviewed My 100th last week. It’s so much easier than you think. Just ask. :)
      90% of people say yes, even when I had no audience :)
      Start small and build. Good luck!

      • http://michaelhyatt.com/ Michael Hyatt

        100 interviews? That’s awesome, Jamie. Congratulations. That calls for a celebration!

        • Jaime

          Thanks Michael! I truly appreciate you being one of them!! :)

          • http://www.facebook.com/MH.Mariah Mariah Elizabeth Hu

            Congrats Jaime.
            That’s a major achievement.
            You’re awesome :)

      • http://www.thedailyretort.com/ TorConstantino

        Great example Jaime – I’ve found that knocking out the first handful of such interviews helps create a “virtual cycle” and allows you to reference those past successful interviews as “social proof,” which helps lower the resistance of other interview prospects. Have you found that to be the case?

        • http://www.jackiebledsoe.com/ jbledsoejr

          Tor, I will soon be doing a video interview series…if you don’t mind I may reach out to you for some pointers and help. Your blog topics are very close to mine.

      • http://twitter.com/robertkennedy3 Robert Kennedy III

        THIs is awesome!! Yes, a lot of people actually do say yes. We just have to get over the fear of asking.

        • Jim Martin

          Robert, I’m glad you said this. :) Far too often, we are held up by our own fear. Sometimes, it is the fear of asking.

      • http://www.jackiebledsoe.com/ jbledsoejr

        When I discovered your site and checked out some of your interviews, it gave me the idea to consider doing this for my site…but instead of millionaires, my interviews will be focused on successful marriages, as my most popular content centers around marriage

        Thanks for setting the example Jaime!

        • http://michaelhyatt.com/ Michael Hyatt

          Great concept for a website and for interviews. Thanks.

      • http://blog.cyberquill.com/ Cyberquill

        Probably true. As the old adage goes, “if you don’t ask, the answer is always no.”

    • http://www.thedailyretort.com/ TorConstantino

      However, doing the pre-interview research that Michael suggests allows you to know when your “target person” might have a project in the hopper that you might be able to co-promote across your platform or social media outposts.

      It’s always better to be able to help somebody else, but sometimes people are just willing to help you because they are good and kind people. I have certainly found that to be true when I’ve interviewed some successful authors for my blog who have much higher traffic volume to their respective sites than me.

      Regardless, I think one of the necessary keys to attracting top interviews is being generous and kind with every online/offline interaction since that’s how we build our reputation and credibility (or lack their of) as bloggers.

      When I used to be a TV reporter, the agents of top celebrities I reached out to would often request to see sample interviews I had done previously or the intended questions I planned to ask in advance to determine if I was a quality interviewer or just some “ambush journalist” trying to solely make a name for myself.

      For example, I interviewed William Shatner once and his publicist told me days before the briefing that the former Captain Kirk would not answer questions about the old Star Trek series and only wanted to talk about his new book. I was happy to accommodate that request in exchange for the chance to interview him.

      The point being that agents, publicists and top interview candidates are disinclined to put their personal “brand” at risk if we’re not willing to graciously accommodate their needs.

      • http://blog.cyberquill.com/ Cyberquill

        Truth is, I just hate the way I look on camera.

        • http://www.thedailyretort.com/ TorConstantino

          …and I hate the way I sound on audio (ugh)!

  • http://thejoshcollins.com/ Josh Collins

    Man, while scanning through this morning, I had no idea how much I needed this! Thanks Michael! Truly great wisdom as usual, but not for the typical reasons.

    I’ve been developing an idea for a couple years now for video interviews on my new site, and this is some great encouragement towards just starting.

    Secondly, the membership site info that Stu gives towards the end, just gave me an “aha” moment. Question though, are there any resources that you know of, that can assist in pricing models?

    • http://www.thedailyretort.com/ TorConstantino

      Great comment Josh – I think all of us can do a better job integrating video onto our respective web sites. Increasingly it seems that visual content is the preferred method of Internet users.

    • http://www.jackiebledsoe.com/ jbledsoejr

      It seems that happens every time I visit Michael’s blog…encouragement and “aha”! :) I felt the same as you today.

  • http://JonDHarrison.com/ Jonathan Harrison

    I just launched this morning a new segment in my blog to that might benefit from this approach, I’ll take this into consideration. My list of interviewees is close to 50 long at the moment, but I’ll try to give a short version:

    In no particular order: Alton Brown, Mike Rowe, and Klayton from the band Celldweller.

    Is there a particular recommended approach, or “written list of unwritten rules” on how to engage candidates for short email or video interviews?

    • http://michaelhyatt.com/ Michael Hyatt

      I would just watch other people’s videos. Not what you like and what you don’t. David and Jamie are two good examples.

      • http://JonDHarrison.com/ Jonathan Harrison

        Thank you for sharing such great examples. Like is said, a picture is worth a thousand words…so I guess I video is worth 24,000 words a second (depending on framerate).
        I still feel a bit like Neo from the Matrix, having my own “I know Kung Fu” experience.

    • http://www.thedailyretort.com/ TorConstantino

      That’s a great list Jonathan – I’m very familiar with Alton Brown and Mike Rowe but not the band Celldweller. Looks like I’ve got a research project during my lunch hour – thanks ;-)

      • http://JonDHarrison.com/ Jonathan Harrison

        I trust Celldweller proved to be nothing like the other two might lead you to believe? : ) A ton of his music has been featured in a many movie trailers including Mission Impossible: Ghost Protocol, Real Steel, Speed Racer, Iron Man, Spiderman 2 & 3 , and the list goes on.

  • http://sukofamily.org/ Caleb

    Michael, thanks for this post. I did my first video interview last month and it was a great experience. I’m doing my next one this week and I’ll probably be using Skype as you suggested. Do you record your audio separate when you use Skype or do you use the audio directly from Skype?

    • http://michaelhyatt.com/ Michael Hyatt

      I actually record both. I ask the people I am interviewing to record on their end too. Sometimes they can, sometimes they can’t. I then upload all the audios to a server, so my production guy can use them.

      • http://sukofamily.org/ Caleb

        I guess I’m a little hesitant to ask my interviewees to do too much work as they are already giving me their time but maybe I’ll have to ask. My first interview was in person so I didn’t have to worry about using Skype.

        • http://michaelhyatt.com/ Michael Hyatt

          Keep in mind, they likely want it to be as good as it can be.

    • http://www.thedailyretort.com/ TorConstantino

      There are no short cuts, but here are a couple of suggestions that I’ve found helpful:

      1. Attending conferences where your target interview might be speaking. If you’re a big Seth Godin fan find out his speaking schedule and try to attend an event or book signing this year. Then try to meet him in person and get a quick iPhone photo with hime if you can. Then email the photo along with a BRIEF (3-5 sentence) interview request a few days later. The photo will help jog their memory.

      2. If the person has a blog, Facebook or LinkedIn profile be sure to offer insightful comments and share their respective posts. Make sure you do it consistently for several months before you ask for an interview. I guarantee your positive input into their community/tribe won’t go unnoticed and can help build goodwill.

      It takes time to build trust and relationships, but the Internet makes it easier than ever to get the ball rolling!

      • http://sukofamily.org/ Caleb

        Tor, those are helpful points. I actually set up my first interview last month in connection with The Gospel Coalition Conference in Orlando. I knew Michael Oh would be there it would be easy for him to met with me because he’d probably be staying at the same hotel as all the conference attendees.

        My problem is that I live in Ukraine so it’s pretty rare that I get a chance to attend conferences like that.

  • Shelia

    Great post and tips Michael. I agree that the toughest part is just getting started — love that you pointed this out. Jaime and David are great role models and everyone should check out their shows if you haven’t already. Thanks again for your motivation.

    • http://www.thedailyretort.com/ TorConstantino

      I agree Shelia, Michael offers some very actionable steps to help us “mere mortals” secure top-flight interviews!

      • Shelia

        The real beauty is I’m on episode #65 of my interview show and I still learn from this post.

        • http://www.smartbusinessrevolution.com/ John Corcoran

          Wow, Shelia, nice work! I just hit podcast episode #30 myself. I have a ways to go to catch up to you.

  • http://forthisisthetime.blogspot.com/ Esther Aspling

    I’ve done a few videos now, and have done some in person videos. I’ve used: Adobe Premiere Elements ($60), Tascam DR-40 Recorder, Condenser Mic, and a Sony NEX 3 Camera. It took time to get lighting and stuff down, but Vimeo has AMAZING tutorials for videography on lighting, sounds and more.

    Thanks for the great Skype info!

    http://forthisisthetime.blogspot.com/

    • http://michaelhyatt.com/ Michael Hyatt

      Cool. Thanks for sharing your toolkit.

    • http://www.thedailyretort.com/ TorConstantino

      Thanks for the technology recommendations for “in person” types of interviews – very helpful Esther, thanks!

    • http://sukofamily.org/ Caleb

      Esther I use the same camera and I love it! I noticed you used two cameras in one of your videos, did you use the same camera for each angle

      • http://forthisisthetime.blogspot.com/ Esther Aspling

        That was still one camera, I did several takes trying to stick to a script and then edited the pieces together. I would LOVE two cameras, but that’s still in the “pipe dream” category :-)

    • http://twitter.com/robertkennedy3 Robert Kennedy III

      Vimeo has RIDICULOUS resources!! Love it!

  • http://www.danerickson.net/ Dan Erickson

    I have stayed away from producing my own video so far, as my time is already tapped out. But I have been thinking about incorporating video from others in the future. As for interviews I’d go with great writers – I’d have to ponder which ones.

    • http://www.thedailyretort.com/ TorConstantino

      Dan, I completely agree that there just isn’t enough time in the day to try and shoehorn another thing into it – but video blogs/interviews are something you really need to try.

      I have found it’s much faster and easier to secure/conduct an audio interview over the phone (Audio Acrobat is my preferred solution for that) or a video interview and quickly post that online versus slugging through the arduous process of writing a post.

      I think you’ll be pleasantly surprised and ask yourself why you didn’t try it sooner….

      • Jim Martin

        Tor, thanks for mentioning Audio Acrobat. I just went to the website. Looks very interesting.

  • Pingback: Use Video Interviews to Bring Outside Expertise to Your Tribe [Video] | Pastor Leaders()

  • http://jeremymccommons.com/ Jeremy McCommons

    This is something that I have been considering doing as a feature of my blog. Thanks for posting your thoughts and experience with this particular subject! It has definitely encouraged me to consider it further!

    • http://www.thedailyretort.com/ TorConstantino

      It’s been a bunch of months since I’ve posted a video interview on my blog as well Jeremy and this post was a great reminder of all the benefits it provides!

  • http://www.facebook.com/MH.Mariah Mariah Elizabeth Hu

    Hi Michael,
    Nice to see you blog about this today.
    I have just launched my web show last month and already producing 4 episodes now.

    The hardest thing is really just to get started and get the first episode done.
    The next one will become easier to produce.
    I already get some more awesome guest confirmed to be in my show including David Siteman Garland.

    I’m actually just about to email you to invite you to be a guest in my show.
    This post is very timely.
    It will be great to have you on.

    Thank you for sharing this post :)

    Mariah

  • http://www.thedailyretort.com/ TorConstantino

    Great advice! In addition to the easy content generation – doesn’t the inclusion of video content offer the benefit of helping increase the rank of your web site in Google or Bing search engines?

  • http://musicroad.blogspot.com kerrydexter

    I come from a background which includes writing for print (and online) and producing for television. This post got me thinking about how different the uses of interviews are. I think for me I prefer medium to long format print interviews, of which I’ve done more than 200 — although I can see this would not be to everyone’s taste or focus.

    in any case, your question was about people I’d like to interview. I write about music and creativity — there’s a faith component in there too — and I’ve been fortunate to talk with many wonderful artists. several I’d like to speak with but have not yet: Stana Katic, Karine Polwart, Seamus Egan, and Krista Tippett.

  • David Siteman Garland

    Awesome Michael! And thanks for the shout out. Video interviewing is absolutely fantastic. One tidbit I’ll add here: Just remember, the key is a quality interview/conversation (depending on what you are going for). Regardless of the medium (video, audio only, etc.). Keep rocking everyone!

    • Jim Martin

      David, thanks for the reminder regarding the importance of a quality interview.

  • http://kimanziconstable.com/ kimanzi constable

    I’ve really come to like using Google Hangout’s more then Skype, you can add some many cool features that are already there. I would love to interview Amanda Hocking, Jon Acuff and Brendan Burchard.

  • http://www.facebook.com/kimberley.wiggins.35 Kimberley Wiggins

    I would really like to interview Oprah Winfrey, Dan Miller and Jon Acuff. I also have a host of others but he said three.

  • http://workoptions.com/ Pat Katepoo

    I’d like to interview Linda Babcock, author of “Women Don’t Ask,” and a few career bloggers who’ll remain unnamed for now.

  • troy mc laughlin

    Three I’d like to interview. Michael Hyatt for one. Hey admit it most of us would. He still has s few yes’s left. Second Marc Driscoll of Mars Hill church and third Dustin of Dustn tv

  • http://twitter.com/PragatiBidkar Pragati Bidkar

    Thanks for a great video, Michael..I have been planning to do something like this for my blog but haven’t taken the plunge yet.
    It is also helpful to know that a Skype call can be recorded and made into a video so easily. And also that it’s acceptable to do so.

    Do you think it might be more difficult to get people to agree to video interviews as opposed to questionnaires. Like people who don’t have much of a web presence or are web shy?

    • http://michaelhyatt.com/ Michael Hyatt

      I think most of the people you would want to interview have done video interviews, so it’s not usually an issue. Thanks.

  • Salesguy

    Great podcast but did I miss the 7 step process….. Great Job!

    • Salesguy

      Ok once i had my second cup of coffee I watched the video a 3rd time and YES i see the 7 step process…. Thanks again!

      • http://michaelhyatt.com/ Michael Hyatt

        Sorry. I missed your second comment before responding. Glad you saw it.

    • http://michaelhyatt.com/ Michael Hyatt

      The seven steps are outlined in the video. Are you referring to that or something else? Thanks.

  • Yury Mokaltsov

    Great Video! I have my own blog and I am in this time when I want to move in to interviewing experts! This was helpful and inspiring!

  • http://www.findingyourvoiceradio.com/ Joel Boggess

    Hi Mike,

    Outstanding tips for the aspiring platform-builder.

    Your suggestion about getting experts involved in spot-on. I’ve been inviting experts onto my podcast for a couple of years now and it’s been tremendously helpful. You were even kind enough to be on my show right around the time Platform came out.

    The video world is the next step in our process. Thank you for sharing your wisdom and expertise.

    For my next three high-profile guests, I’d like to have on Les Brown, Jack Canfield, and Tony Robbins.

  • http://www.jackiebledsoe.com/ jbledsoejr

    This is great! And a confirmation of sorts for me…a couple months ago I begin throwing some ideas around and video interviews was one of them.

    I am planning to launch 10 videos of my video interview “series” in the 3rd quarter this year! The 10 videos will be a trial, or pilot, to see how it is received and if it is worth doing long-term.

    Thanks for this post Michael, as it encourages me and has some helpful tips!

    • http://www.jackiebledsoe.com/ jbledsoejr

      Oh, I didn’t answer the question. I’d like to interview Michael & Gail Hyatt for one of our first 10 couples (smile), the other two are Justin & Trisha Davis, and Tony & Lauren Dungy

  • http://twitter.com/jstputtnaround Linda Goza

    New to Tweeting, just signed up today, I’m an author of 1 book. Pub. Co. holding 2nd one, will publish when funds are available. MH looks like someone who can help. Sounds wonderful what he is doing through the church. Sent a message earlier, not sure if it will go through. The 2 books were written from the heart, for all ages to enjoy. 1st book listed on Amazon & The Internet under: “Linda Quintal Goza”. Just trying to get it out there & 2nd one as well someday. 75% of any royalties I receive will go to The Economy Fund. 25% to personal, which will also go to good. Please reply when you get a chance. Sincerely, with Great Thanks, Mrs. Linda Goza

  • http://SourcesOfInsight.com/ J.D. Meier

    Of course, the true secret to attracting top talent is to have a platform others want to stand on.

  • http://www.smartbusinessrevolution.com/ John Corcoran

    Michael – I think it’s great you mentioned both Jaime and David – they both do a great job. Of course, Andrew Warner does a great job with video interviews as well at Mixergy.com.

    I suppose this is beyond the scope of your blog post, but I saw some statistics recently from Edison Research showing that listenership for audio podcasts is still higher than viewership for video podcasts. I think this is explained by the fact that many people like to consume audio podcasts while driving or working out, etc. For that reason, I think I’ll stick with audio as my primary podcast format for the time being, although I can see the value to doing a video first and then stripping the audio out.

  • http://www.mythinkingbox.com/ Terry Hadaway

    I do a free monthly teleseminar in which I feature professionals with a heart for helping fledgling entrepreneurs and writers get started without spending a fortune. In April, I had Daniel from Bear Creative Studio (http://www.bearcreativestudio.com) talk about social media marketing and affordable web solutions. The response was incredible! On May 14, I have Marc McDougan, a self-publishing expert and printer scheduled to join us. Helping people get started is a great reason to do podcasts, teleseminars, and blogs. My next interview target is yet to be determined. Any volunteers?

  • http://jonstolpe.com/ Jon Stolpe

    Michael Hyatt, Bob Goff, and Mark Batterson.

  • Richard Quinonez

    How do you deal with the reflection coming off of your glasses?

    • http://michaelhyatt.com/ Michael Hyatt

      I haven’t had that problem, since I don’t wear glasses (though I do wear contacts). You might try the anti-glare ones.

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    I am glad to catch idea from your article. It has information I have been searching for a long time. Thanks so much.

  • http://friv-2.yepi-yepi.com/ Friv 2

    Jaime and David are great role models and everyone should check out their shows if you haven’t already. Thanks for your article

  • http://www.kizi800.com/ kizi

    An $19.95 software plugin that allows you to record split screen, video interviews right from within Skype.Seriously?

    • http://michaelhyatt.com/ Michael Hyatt

      Seriously.

  • http://www.minecraftgames.co/ Minecraft Games

    How good this article is! I like it. I will share with my
    friends. I hope that many people also have hobby the same as me.

  • http://www.cornerstone-leadership.com Nat Crawford

    Michael, would you still recommend Skype and Call Recorder? If not, what do you recommend for doing video interviews?

    • http://michaelhyatt.com/ Michael Hyatt

      Yes, I do. That’s what I still use.