In this backstage interview at the Chick-fil-A Leadercast 2012, I asked Patrick M. Lencioni about corporate culture and how leaders can use it to drive performance. His new book, The Advantage: Why Organizational Health Trumps Everything Else In Business, is focused on this topic.

This would be a great interview to watch with your team, take notes, and then discuss. There are few things more important than intentionally creating your organization’s culture.

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