One of my dear friends called today to report that some people at Thomas Nelson are skeptical about my blogging. He said they are wondering if this is a good use of the my time. “How can the CEO possibly be doing his job and writing a daily blog. It’s impossible!”
Well, maybe not. I guess I am a little naive about this. Honestly, it never crossed my mind. As the CEO, I think that communication is one of my primary responsibilities. My job is to cast vision, shape our culture, and mentor those under me. Blogging is simply a means to an end.
However, I like blogging because it gives me direct, unfiltered access to my colleagues. It also provides a way for me to hear directly from all of our employees. It essentially “flattens” the organization and puts us all on an equal footing.
The truth is that I spend no more than about forty-five minutes a day writing. Maybe this sounds impossible, but I assure you it’s not. You have to remember that I have written four books. I wrote each of them while maintaining a regular day job. Over the years, I have learned to write fast.
And, I do it on my own time. Usually, I write late at night or early in the morning. I usually don’t write every day. I tend to write several posts at a time and then “bank” them for posting later.
(By the way, if you subscribe to the e-mail version of my blog, you may have noticed that the e-mails you receive from me are time-stamped in the middle of the night. These are actually sent out from Feedblitz, an automated service for bloggers. It sends them out in the middle of the night when I am fast asleep.)
When I began writing, I was very slow. I poured over every sentence. Giving birth to ideas was a huge effort. Not so much any more. I don’t self-edit as much. I just get an idea and start writing.
The truth is that everyone is an expert. Yes, even you. There are certain things that you know that others don’t. These are things you take for granted, but someone else would love to know. You could probably write about them without a lot of effort.
Just like I am doing. I am simply sharing what I know. I don’t have to do a lot of research. I just write what’s already in my head. And I can do it in less than an hour a day. Personally, I think it’s a pretty good investment of my time.
But what do you think? You can vote below. (If you are receiving this blog post via e-mail, you will have to actually visit my blog. Just click on the link at the top of the e-mail message.)
If you agree, why do you think it’s a good investment? If you don’t agree, why do you think it’s a bad investment? Use the comments section to tell me.