Which of These Two Cover Finalists Do You Prefer?

At the risk of wearing you out, I want to ask for your input on this cover one last time. More than 750 people voted on the four covers I posted earlier today. They left almost 300 comments. I read through every single one. They have helped me clarify my own thinking and will influence the outcome.

Final Round of Life Plan Book Covers

The top two choices were very close: The GPS Cover took 40 percent of the votes. The Sail Cover took 30 percent. I also polled people as to their gender and then cross-tabbed the results. The results were almost identical for the GPS Cover. Men and women voted the same. However, among women the Sail Cover and the Tree Cover tied for second place.

The biggest complaint with the Tree Cover was that the imagery is over-used. People pointed to The Purpose Driven Life by Rick Warren as an example. The Ruler Cover received very few votes. Several noted that it looked more like grammar school imagery than architectural.

Personally, I could go with either of the top two finalists. Each has their advantages and disadvantages. So, I thought I would get your input one last time before making my decision.

We have not changed the GPS Cover at all in this last round. However, we did use input from my readers to change the Sail Cover. Specifically:

  1. We changed the saturation of the sky to make it lighter blue.
  2. We changed the title font from serif to sans serif.
  3. We added a longer version of the Maxwell quote.
  4. We adjusted the vertical spacing.

I have also added an “age group” question to the survey. This will allow me to see which option is popular among specific age groups.

So, which of the these new cover comps do you prefer? You can leave a comment by clicking here.

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  • janeto

    I chose  the blue/sailboat because it will not look as dated as quickly as the GPS.
    Of course you being you……can have the cover changed in a few years :)

  • Sue

    The primary reason I voted for cover #1 is that I think more people can personally relate to the concept of a GPS guiding you to where you want to go/need to be than can relate to charting a course for a sail boat.  I personally don’t use an actual GPS unit but do use the map/directions feature of my iPhone quite a bit as well as Mapquest or Google maps on my laptop.  In my middle class world, there is only one person I know who sails quite a bit … but countless people who use technology to “chart their course”.   Bottom line…the GPS concept is more relevant to most people I know than the sailboat idea.

  • Cathy

    I like the Sail and endless possibilities of the blue sky… :)

  • Snyder Guy

    One (half-)blind guy’s opinion: I think you should mix the two. I prefer the GPS, but like the blue and left align. I jus don’t think the cover should be entirely blue, but not convinced about having white or black bands across it. The Maxwell quote should cross the page, I think, on two or three lines total.

    I also like the “subtitle” on the blue cover better.

  • Wendy Boyd

    The GPS cover limits your demographic to those who actually know what “it” is.  The blue one is my preference.  It is peaceful but strong.  However, I would recommend that you add a third color for symmetry and impact and it would be nicer to see your name stand alone from the title.  Good luck and thanks for all you do!

  • http://simplemom.net Tsh @ SimpleMom.net

    You might have moved on from this, Michael, but for my $.02… I definitely prefer option 1. It’s cheery and optimistic. But I do agree with some other comments here—it should be directions on a smartphone, not a GPS. I’m afraid this cover will get outdated too soon.

    The sailboat reminds me of older rich white men. Not my demographic at all. :)

  • Trina

    The first one is more gender neutral and more timely.  The second one is masculine — nice design, but more old school and masculine.

  • http://manupstudy.com Jackson

    GPS Cover to me is more Eye Catching.


  • Jim Mozdren

    @font-face {
    font-family: “Cambria”;
    }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: “Times New Roman”; }div.Section1 { page: Section1; }

    I’m a graphic artist and I’ve designed covers for a number
    of books. I saw your request and thought I’d add my thoughts. Based on the post
    date it’s probably too late. Both covers are nice and would work fine but
    neither are home runs.

    Book left:
    What’s good- clean, nice white space, colors grab your attention (good for
    shopper recognition), headline jumps out.

    What’s not so good-color on the bottom might be a little trendy for long shelf
    life and might not appeal to serious business leaders (who are probably in your
    reader demographics). GPS will look dated in a few years and it takes the book
    into a more fun/light-hearted look which might not be the best for a serious
    topic like creating a life plan. I’d be glad to show you a quick option (no
    charge) if your decision hasn’t been made.

    Book right:
    What’s good-Strong color, clean design, nice image (not the overused sailboat

    What’s not so good-Monotone colors (not good for shopper recognition). Blue appeals
    to men but might leave the ladies out. The overall look is a little sterile and
    unexciting, I think this topic needs to have more life in the cover.


    Overall I’d go with the left design with minor changes.

  • http://www.mactonweb.com Web design London

    I prefer the sailing cover. The GPS cover implies that you are being told where to go. The sailing cover reflects the “Set your own course” theme.