Why I Stopped Reading Your Blog

I am a very loyal person. I have been married to the same woman for 32 years. Most of my close, personal friends have been friends for a decade or more. I have gone to the same church for 27 years. Once I let you into my life, I almost never ask you to leave.

Someone Flushing a Toilet - Photo courtesy of ©iStockphoto.com/Devonyu, Image #12681094

Photo courtesy of ©iStockphoto.com/Devonyu

But I just unsubscribed to your blog.

This wasn’t an easy decision. Your RSS feed has been in my Google Reader for a long time. Months. Perhaps years. But I finally clicked on the Unsubscribe button. I’ve had enough.

Why? It’s likely for one of these six reasons:

  1. Your titles make me yawn. Look, I am scanning a couple hundred blog posts and news items a day. If your title doesn’t pull me into the content, what will? You need to spend as much time on the headline as you do the article. Don’t be cute; tempt me.
  2. Your posts are boring. I have tried to be interested. Really, I have. But you don’t use any stories, illustrations, or metaphors. Your prose is preachy and didactic. And dry as dust. You’re making my eyes glaze over.
  3. Your posts are too infrequent. You haven’t posted in weeks. Or months. Like so many would-be bloggers, you started well, but you quit too early. I’m sure you have legitimate reasons, but I am tired of waiting. Nobody cares. Post or perish.
  4. Your posts are too long. I know you want to do the topic justice. Prove your point. Consider every aspect. Answer the critics. And leave no stone unturned. But, honestly, you are wearing me out. If I want to read a book, I’ll buy one. You’re supposed to be writing a blog. A good rule of thumb? No more than 500 words.
  5. Your posts are too unfocused. One day you’re blogging on this. The next day you’re blogging on that. What is your blog about? Please remind me, because I am lost in the forest of your eclectic interests. You’re not a renaissance man (or woman). You are undisciplined.
  6. You don’t participate in the conversation. You either don’t allow comments or don’t participate in them. Your posts are hit-and-run. You come into the room, make your little speech, and leave the building. I’m sorry, but that is so last-century. You’re not that important.
Questions: Have you unsubscribed from someone’s blog recently? Why? You can leave a comment by clicking here.
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Please note: I reserve the right to delete comments that are snarky, offensive, or off-topic. If in doubt, read My Comments Policy.

  • http://desertdarlene.blogspot.com Desertdarlene

    Great stuff. I stopped subscribing to a blog because of #3. I also stopped subscribing because I couldn’t get a feed going and had to visit the site in order to see if anything new was written rather than getting a title off of a news feed.

  • Anonymous

    I unsubscribed because even though this person has a REALLY BIG personal brand and their name is globally known, their blog is too full of light fluffy cliches and doesn’t provoke thought. The blog, more than anything else, makes me wonder why anyone follows them or reads their books.
    I love this blog as not only does Michael challenges the mind, but the readers do to :)

  • Guest

    You got awfully close to it being 500+ words there.

  • Jan

    I quit blogging more than a year ago because my blog started to resemble this description. I still thought I was a Renaissance woman though! ; )

  • http://twitter.com/SelenaBlake SelenaBlake

    I don’t keep up with my blog feeds as much as I should. But I do trim the list of people I follow on Twitter and Tumblr for many of the reasons you list.
    1) They post too infrequently and therefore I feel like the account is dead.
    2) They post too often. Some users only show up on twitter once a week, but when they do, they post 50 messages in an hour, flooding my list. This is like the guy at the party who won’t stop talking and you can’t get away from him.
    3) They talk about themselves and nothing but themselves. Never interacting with others. Never asking questions.
    4) They never respond when I talk to them. My wall is just as interesting, I’d rather talk to that if no one is going to answer.
    5) It’s one sales pitch after another.
    6) You talk about one thing all the time. Like your kids. Or your book. Or your car. Whatever. I appreciate well rounded tweeple.
    7) You come across with an attitude. This may, or may not be your fault or intentional, but I don’t need someone with an attitude in my life.
    8) You don’t talk to anyone but your best buds. This isn’t high school. You can expand your circle of friends.
    9) You follow 9451 people. Only 6 follow you. 5, if you don’t count me.
    10) You tweet while drunk. Or your tweets just don’t make any sense. I understand the 140 character limitation, but aim for complete sentences. If your tweets read like one big inside joke, I’m outta there.
    11) You overshare. I don’t need to know about your nose hair. Thanks.

  • http://www.meltemiart.com Meltemi, Phil Kendall

    I agree they are too long and too slow in getting to the point…Think of the old days and it needed to be said in just one side of A4 paper…Translate that into one reasonable screen-full of words perhaps?

  • http://twitter.com/davidspencer David Spencer

    You are invited to subscribe to my blog. Let me know if my titles and topics keep you awake at night.
    http://www.davidspencer.ca

  • http://twitter.com/davidspencer David Spencer

    You are invited to subscribe to my blog. Let me know if my titles and topics keep you awake at night.
    http://www.davidspencer.ca

  • http://sarahwalstonsblog.wordpress.com/ Sarah Walston

    OUCH!! :) Just kidding…kinda…but that was a little harsh! I know from this blog post that you will not like my personal blog; however, I still love yours and it has helped me in many other areas of leadership/growth/professional writing, etc.

    My personal blog is just my personal blog and I don’t actually care who reads it. But my Mommy Brain appreciates going back and reading about what life was like with 4 kids under the age of 6…sometimes via long posts where stream of consciousness takes over rational blog posting. Sometimes I post my college essays or articles I write for my own sanity. I make zero dollars with my blog and I’m OK with that. So, I’m also OK if people out in internet-space do not read the blog. And that’s the beauty of the net: we don’t have to have cookie cutter blogs pushing our image into the marketing world….if we don’t want to.

    On the other hand, there’s another dude out there blogging his heart out on the Single Dad Laughing blog and he writes EPIC length articles… and the mommy bloggers LOVE reading his stuff! He doesn’t actually write about anything original – but the fact that it all comes from a single dad’s point of view is interesting to a lot of people. And he’s making money with that disorganized, discombobulated and dynamically confusing blog. :)

    I think it all depends on what your focus is with the blog. Do you want to make money with it? Then you need a certain “Blog Type A.” Do you want a Mommy Blog to just chit chat with others who are in the same war zone as you? Then you want “Blog Type B.” Do you want to move out of being a mommy and become the CEO of Thomas Nelson? Then you better get on MH’s blog and start doing what the dude says and do it better than him. :) And you’ll know you’ve arrived as a professional grade blogger when MH subscribes to your RSS feed… :)

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  • http://nantuckettiechic.com Nantuckettiechic

    Yes! It was my own laziness. Instead of checking out a few entries I just read one. said, I like it, then subscribed. Bad plan. The next few were weird. Unsubscribing without comment felt like sneaking out on a dull uncle but what else can one do?

  • http://joyfulmothering.net Christin

    Great points. Thanks for sharing. I unsubscribe regularly from blogs. You listed a couple reasons above {boring titles, or way too long}. Sometimes the titles are “catchy” but the content is not as alluring as the title suggests.

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  • http://pulse.yahoo.com/_WCGLKEPVXUIJU4ZCMQG3C3FU44 αησησмуѕ

    Hey you guys.. I just wanted to ask if you would follow my blog..I’m 16 years old..I love writing and would like to read feedback from those that read or have read my blog.. Please.. I would really appreciate it..and will give 10 points to the first person who comments on one of my posts on my blog…ѕσ gℓα∂ ι’νє gσттєη ιηтσ вℓσggιηg ησω :) ι ℓσνє ωяιтιηg… αηуωαу.. ι’м ησт нєяє тσ נυѕт ωяιтє αℓѕσ вυт тσ яєα∂ ωнαт уσυ gυуѕ нανє тσ ѕαу.. ι ωαηт тσ яєα∂ уσυя ƒєє∂вα¢к..вυт ρℓєαѕє кєєρ ιт ρσℓιтє αη∂ яєѕρє¢тƒυℓ…αℓℓ яυ∂є ¢σммєηтѕ ωιℓℓ вє ∂єℓєтє∂.. נυѕт ѕσ уσυ кησω.. ι ωιℓℓ тяєαт єνєяуσηє нєяє ωιтн яєѕρє¢т, ѕσ ι ωαηт тнαт яєѕρє¢т ιη яєтυяη.. :) тяуιηg тσ ѕαу тнιѕ ιη тнє ηι¢єѕт ωαу.. ѕσ нσρє уσυ υη∂єяѕтαη∂ ωнαт ι мєαη.. :) * υηтιℓ ℓαтєя..нανє α gяєαт ∂αу.. gσ∂ вℓєѕѕ* :) xoxo
    here is the link: http://jdoiiov.blogspot.com

  • Kile Baker

    Michael,

       Daring post! I started reading your blog on the recommendation of my boss (joepuentesblog.com) about  5 months ago, and I must say this is by far my favorite post by you.  I think the edginess is what is so drawing about it.  I’ve read several of your posts about how to write a successful post, blogging etc., and I think maybe you need a section about edginess.  Not for it’s own sake but because edginess that is truthful is quite powerful.  Nice job!

    Since you end posts with a question I will end my comment with a Q:

    I noticed that a vast majority of successful blogs are pretty simple, and more often than not… white.  Thoughts on this?

    • http://michaelhyatt.com Michael Hyatt

      Thanks for your kind words. I think this one worked because of its edginess, too. However, the reason this stood out is because most of my posts aren’t this edgy. That’s what made it work.

      With regard to design, I think the simpler the better. It shouldn’t get in the way of the message.

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  • http://wattsinasia.tumblr.com/ Matthew B Watts

    Michael – I’m a new subscriber so thanks for cycling through some past posts.  I clicked over to this one since it came through as I was queueing up a few posts for Christmas. I wanted to see if you would  drop me or not.  Points 1, 2 and 4 I’m ok, but 3 and 5 are especially difficult for me.  I post more out of inspiration rather than discipline and purpose. 

    • http://michaelhyatt.com Michael Hyatt

      Welcome. Thanks for subscribing!

  • http://twitter.com/HariRaoPawar Hari Rao

    Dear Michael,

    Loved reading this post. I’m new to your site I have been exploring its content I have been mightily blessed. 

    Thank you

    • http://michaelhyatt.com Michael Hyatt

      Thanks, Hari. Welcome!

  • http://www.tiffanymalloy.com/ Tiffany

    Hi Michael!
    I had a question about your reason number 5. Does this reason pertain to blogs of people that you don’t actually know? I see that if you’re trying to learn something or get something specific out of a blog, unfocused writing would be a good reason to unsubscribe. But if you’re reading one’s personal blog because you love them and want to know the inside of their heads’  better, perhaps this reason would be irrelevant?

    • http://michaelhyatt.com Michael Hyatt

      I think that is a good observation. It just depends on what you are after, I suppose. Thanks.

  • http://twitter.com/willscookson Will Cookson

    So now you tell me and so publicly too. You just couldn’t tell me to my face?….. [exits right, weeping]

    • http://michaelhyatt.com Michael Hyatt

      Ha! Thanks for a good laugh.

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  • http://twitter.com/blacknewfie Peter Walters

    Michael, 

    You have a hit with this post.  I don’t know if I have ever scene such comments and discussion.  I am taking all your points to heart as I get my blog ready to begin in the New Year.

    Thanks,
    @peterwalters64:twitter 

    • http://michaelhyatt.com Michael Hyatt

      Yes, it’s pretty crazy. I’m grateful!

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  • http://twitter.com/MaryKatherineM8 Mary Katherine May

    And perhaps you are too opinionated.

  • Joseph P. Bayer

    I go to no church, and I’m married for 50 years

  • http://twitter.com/jenkinsphoto Shannon Jenkins

    I will have to say, all of this blogging, tweeting, etc is very difficult for me. i love reading others input, but seem to have trouble with it myself. I enjoy being personable, but by the old school methods still, voice and face-to-face. I am learning and trying to be better and appreciate finding info that will help me succeed. Thanks!

  • Peter and Brenda Nuland

    I agree with everything except responding to comments on my own blog.  I don’t know any of my friends who go back and check for responses to comments and Blogger has no way of responding back in an e-mail.

    I do keep track of questions asked in comments and write a Q&A post quite often, I also will respond to comments within another blog post.

    I’m one of the writers for a new ministry blog by author Sally Clarkson.  It just started but we are encouraged to respond to comments on that blog as its’ purpose is ministry to young mothers.

    Titles… hmmm… you made me think there!

  • Eric5670

    Actually I have unsubscribe because the posts were too frequent… Cluttering up my email.

  • http://twitter.com/thefocusedheart Focused Heart

    Thank you for sharing, your blog posts are a big help.

  • Yoderbl

    Usually because they haven’t posted recently. I want to receive something when I visit. These things are important.

  • http://twitter.com/flowerpatchfg Shannan Martin

    I agree with everything but #5. Random is my bread and butter.

  • http://www.thetop10blog.com/ Tony Hastings

    Guilty as charged on all of these at some time Michael but still going after nearly 3 years so I at least have the opportunity to do something about it :-)

    Many thanks for sharing this reminder again to help this blogger to retain his focus.

  • Fbsnyder

    I haven’t so much un subscribed as stopped reading.

  • Jen Schwab

     Thanks! You just saved a blog title. Turned “Take a Break from the Kids” into “How I Sold my Child on Facebook”

  • http://organistheidi.blogspot.com/ Heidi Bender

    I haven’t unsubscribed from any blogs, yet. I don’t follow that many, yet. I have thought about unsubscribing from one as I can’t figure out exactly what it is about or who the characters are that are often referred to and no explanation on the blog site. But I don’t want to hurt their feelings. They probably would not even notice if I did unsubscribe. I am not that important!

  • http://www.EmpowerNetwork.com/mikewilliamspro Mike Williams

    I better get to work LOL…

    Great post . (Your post are too long) I love that one. If there is one thing I don’t enjoy is a long blog post that doesn’t get to the point. If your post are going to be ridiculously long make a video. Even thou I got a few long post :) that isn’t the point thou lol

    Have a solid day!

  • James McGuire

    My rule is simple: if I don’t want to listen to you in person, then I don’t want to read your blog. 

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  • http://shazidamain.in/ Shazida Khatun

    I normally stop reading such blog which carries pop up and more advertisements

  • http://twitter.com/JamiesThots Jamie

    My general blog is very varied but I have very distinct categories. I too struggle with headlines. I tend to write news article style headlines and the ones that try to tempt me with curiosity actually make me a little mad. At least if they don’t deliver. I’m definitely sharing this article with both business clients and personal blog followers!

  • J Harnet

    I wish you wrote more on creativity, innovation and productivity like you used too. The focus has shifted to writing and blogging; the posts used to be more universally applicable.

    • http://michaelhyatt.com/ Michael Hyatt

      Thanks for your input. This post was actually written back in January 2011.

  • http://twitter.com/Harry_Bryan Harry Bryan Jr.

    My biggest challenge is to post fresh content consistently. I’m tempted too often to repost old articles…but then that’s what my archive is for.