Would You Like to Be Donald Miller’s Co-Author?
We are publishing a new book by Donald Miller this September. It is called A Million Miles in a Thousand Years. In case you are not familiar with Donald Miller, he is the New York Times bestselling author of Blue Like Jazz. His free-flowing narrative style and authenticity have made him one of our most popular authors.
Recently, Don and his team came up with a brilliant viral marketing strategy, designed to boost pre-sales of the book. The idea centers around a prank in which you pretend to be Don’s co-author.
To participate, you go to a web page and enter in your name, email address, and a brief description of what it was like to work with Don on his book. It takes less than two minutes. For example, I said (tongue-in-cheek):
As a publisher, I personally write many of our biggest authors’ books. But this is especially true for Don Miller. After Blue Like Jazz, I realized this was the only way we would ever get anything else out of him. It’s about time I got credit!”
When you click on the “Make Me a Co-Author” button, the program creates your own special news page, complete with a picture of Don’s new book with your name as the co-author. It also has your quote about what it was like to work with Don. Here’s my page and my daughter, Marissa’s.
This is where the fun starts. From the news page, you can send a link to your friends via email, Facebook, or Twitter. I personally Twittered the link and received a variety of responses. Here are a few:
- “Great. I can’t wait to read it.”
- “I’m sure you added a great deal of value.”
- “You really had me going there for a minute.”
- “You’re being a little arrogant, don’t you think?”
Thankfully, most people got the joke. Regardless, it is a great way to promote Don’s new book—and have a little fun with your friends. It is just one of the way’s that we are aggressively experimenting with social media marketing here at Thomas Nelson.
By the way, the special news page also gives you the opportunity to read the first chapter of Don’s book and pre-order it.
To become Don’s co-author yourself, click here.
Posted on June 12, 2009
In: Publishing
MICHELE CUSHATT is a communicator and storyteller whose speaking experience includes Women of Faith, Focus on the Family, and Compassion International. As emcee and communication coach, Michele is in her sixth year on staff at 
BARRY HILL, JR. is a storyteller, blogger, speaker, barista, and is in his fifteenth year of full-time ministry to teens and their families. He lives in Northern Virginia with his wife, Rachel, and their six children—“the circus.” You can usually find Barry where fresh coffee and good ideas are brewing. To join in the conversation, drop by his blog, 
JOE LALONDE is a husband, explorer, challenger, and an adrenaline junkie. He has served as a youth leader for E3 Ministries for over 10 years. He is usually found wandering the woods, enjoying the company of his wife, or running the trails. Joe enjoys helping others expand their influence and leadership skills. You can connect with Joe at his 
RACHEL LANCE is originally from Alaska but now lives in a Chicago suburb with her husband and daughter. She works in technology and communications for the 
JIM MARTIN is the minister of Crestview Church of Christ in Waco, Texas, where he has served since 1994. He also leads a mentoring group, primarily composed of younger Christian leaders, and serves as a Mentoring Partner for 
TIM PETERS is the Co-Founder of 
JASON STAMBAUGH is a husband, father, former fat kid, accidental techie, and founder of 
JEREMY STATTON is an orthopedic surgeon in Louisville, KY. Although he enjoys writing, reading, and running, his first love is his wife and four kids. His family is currently in the process of adopting a son from China. He is also the author of 
JOHN TILLER is an inspirational speaker and writer. He travels with his family to churches, conferences, and other events sharing 
JUSTIN WISE is the social strategist for 
Pingback: Fortuitous Bouncing « man.of.depravity
Pingback: Snooping Around the Blogosphere « Thinking Out Loud
Pingback: Hot Off The Presses « Thinking Out Loud
Pingback: My Book With Donald Miller « Christian Book Shop Talk
Pingback: Monumental Announcement!
Pingback: Coming CLEAN, and other thoughts about Don Miller « ReiDagan
Pingback: Coming soon: My next book with DM « Thinking out loud