When Aptitude Is Not Enough

3 Questions to Ask Yourself Before You Shake Things up

I’ve said before many times that the key to job satisfaction is moving away from your Drudgery and Disinterest Zones and toward the Passion and Proficiency of your Desire Zone.

Some readers have raised a good question about this shift. “It’s easy to tell what I’m passionate about,” they tell me, “but how do I determine if I am proficient at something?”

How to Get More Cash Cows

4 Ways to Separate the Milk From the Dogs

It’s one of the toughest questions in business: Who should you be working with? Several years ago, when I was CEO of Thomas Nelson, I had one of those moments of clarity that has broad application for organizations.

The “aha!” moment came when I was thinking about our professional relationships with authors and agents. Some relationships were highly profitable and enjoyable. Others were also quite profitable but a constant drain on our staff and resources.

Still others were enjoyable but not very rewarding financially. And of course there were the worst kind of relationships from our perspective: unprofitable and annoying.

How to Fire a Monster Client: The Steps

4 Ways to Let Go and Move on to Greener Pastures

When I wrote recently about firing monster clients who eat up disproportionate time and resources, one reader replied, “Great idea. Do you have a guide for how exactly we should do that?”

It was a good question. A guide like that would have been useful to me earlier in my career. I have had to let many clients go over the years, and it hasn’t always ended well.

Why You Don’t Need to Be Involved in Every Social Media Channel

3 Simple Steps to Get Traction and Build Your Following

I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly.

The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good news is that if you narrow your focus, you can get serious traction and build your following.

George Washington Shows Us How Leaders Are Readers

5 Lessons From America’s First Bookworm-in-Chief

Most Americans think of George Washington as a great leader and the father of our country, but I bet few of us think of overdue library books.

When Washington was president, he borrowed two books from a New York library and forgot to return them. According to a humorous but true story the fines for books that late might come to $300,000 today. His estate at Mt. Vernon paid a whopping $12,000 to replace just one of the missing volumes.

Reach Is Not the Same as Influence

How to Build Trust and Make an Impact Online

One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests.

“Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh leads,” Andrew Paul explains in a post for Email Answers.

He’s right, but there’s a catch. Social media experts often describe email lists in terms of size and freshness—in other words, “How many people opted in to this email list and how recently?” But there’s a third factor at work as well: influence.

Looking to make an impact online? Grow an engaged following with Platform University, the all-in-one solution for building a successful blog, website, or social media page. Don’t struggle any longer to share your important message with the world. Get access to all the expert resources you need for just $1.22 a day. Public registration ends on June 16 at 11:59 p.m. Pacific, so enroll now!

Yes, Sign Me Up!

When Leaders Have to Speak Up

3 Ways to Work up the Courage to Say It

As the vice president of the consultancy Gap International, it is Ilene Muething’s job to challenge and confront some of the world’s most abrasive and powerful CEOs.

Ilene is a friend and has done some consulting for my company. I once asked her how she worked up the courage to speak truth to the powerful. She said it was difficult at first, but over time it got easier.

What You Learn on the Way to Success

A 3-Point Check-Up to Get the Most out of the Middle

Success stories have a beginning, a middle, and a payoff. We often focus on the difference between the start and the success but I’ll let you in on a secret: The struggle between the two is what’s important.

Writing Your Own Story

As you work to win at any endeavor that truly matters to you, there is going to come a point when you are tempted to quit, give it up, throw in the towel.