#093: 10 Reasons Every Leader Needs a Blog [Podcast]

Recently, while speaking on the topic of “Platform: Get Noticed in a Noisy World,” I said, “If you don’t have a website, you don’t exist.” But if you are a leader, I feel even more strongly.

If you don’t have a blog—or if you do, but you aren’t blogging on a consistent basis—then you are missing out on one of the greatest leadership tools ever invented.

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Here are ten reasons every leader should have a blog.

  1. To improve your communication skills.
  2. To create a repository for your best thinking.
  3. To provide thought leadership to your industry.
  4. To raise your organization’s visibility.
  5. To share your organization’s vision.
  6. To network with people who can help you.
  7. To build trust with prospective customers.
  8. To build authority in your niche.
  9. To gather feedback from your constituents.
  10. To mentor the next generation of leaders.

I hope this has episode convinced you to start a blog, post more consistently, or—if you are doing both of those—stick with it. It matters.

Listener Questions

  1. CJ asked, “Since Facebook is only showing your posts now to a fraction of your fans, how has your Facebook strategy changed?”
  2. Dick asked, “What software do you use to record side-by-side video interviews?
  3. Travis asked, “How do you deal with ‘mavericks’ when you are trying to create organizational change?”
  4. Jonathan asked, “How can you tell if a hobby has the potential to become a calling?”

Tip of the Week

This past week, once of the members of my Mastermind Group turned me onto a website called SimilarWeb.com. This is a website that provides stats on other websites.

You simply enter in the URL for the website you want to check. It instantly displays an overview of the site’s worldwide rank, traffic volume, traffic sources, geographic reach, top referring sites, top destination sites, etc.

I use SimilarWeb.com whenever I get a request to appear on a podcast or write a guest post. I use it to research the site and its audience. I also use it to research new or prospective clients.

I used to use a website called Compete.com for this, but I found it inaccurate, especially in measuring traffic. On my own site, for example, it only reports about 20 percent of the traffic reported by Google Analytics.

SimilarWeb.com provides much more information—for free. You can pay for the Pro version, which provides more information, but the free version provides most of what I need.

Special Announcements

  1. The “Get Noticed! Theme for WordPress” is almost ready for launch. Over the several months we have had almost a thousand beta testers stress test it and give us their input. We have revised and revised and are just days away from the public launch.

    I built this theme specifically for people like you who have a burning desire to get your message out but don’t have the time to tinker with complicated technology.

    This theme is simple to install and a joy to use. It is the fastest way I know to get up and running fast, so you can do what you do best—tell your story, engage with your readers, and build a large and loyal following.

    We are putting the final touches on the theme and its documentation this week, so you can’t get it quite yet. But you can sign up to be notified when it’s available.

  2. If you have a question, comment, thought or concern, please leave me a voicemail:

    This is a terrific way to cross-promote your blog or website, because, if I use your question on the show, I will link to it.

Episode Resources

In this episode I mentioned several resources, including:

Show Transcript

You can download a complete, word-for-word transcript of this episode here, courtesy of Ginger Schell, a professional transcriptionist, who handles all my transcription needs.

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Question: Do you have a blog? What reasons do you find compelling to start one or keep going?

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