Listen to most presentations and you will hear a litany of stories half submerged in what might be major points—or maybe just another story.
Regardless, 75 percent of the people leave a presentation with no idea what the point of the message was. Even worse, 50 percent of speakers can’t identify the objective of their own talk.
During my thirty-five years as a professional speaker, I have been constantly asked the secret to being a powerful communicator. My experience with audiences of all sizes and from all walks of life have taught me that, whether speaking to twelve people in a board room or fifty-five thousand in a stadium, effective communicators share four characteristics:
- Effective communicators know how to prepare a message with a singular and crystal clear focus.
- If you know where you are going, you can take anyone with you.
- If you aim at nothing, you will hit it every time.
- Effective communicators know how to read an audience and are able to customize their presentation to make that audience want to listen.
- Until the audience is engaged, communication has not taken place.
- An engaging presentation puts people on the edge of their seats.
- Effective communicators are passionate about their subject.
- They pour every part of their being into the presentation.
- If the subject is not worthy of your passion, it should be distributed in a memo.
- They call people to action.
- They make it easy to respond.
No secrets there! Most people want to do all the above but don’t know how.
That’s the secret!
I developed the SCORRE System™ to teach people how to develop all the skills above.
I may be biased, but the response of people who have attended indicates that if you want to be a dynamic communicator, The SCORRE Conference is the best investment you can make.
Thousands of men and women including writers, professional speakers, CEOs, ministry professionals and sales and marketing executives have learned to prepare with focus, deliver with clarity, and speak with power. I hope you will become one of them.