A Secret Project I’ve Been Working on for Months

With the publication of my new book last year, I introduced to you the importance of building a platform and shared a framework for doing so. It was an exciting time. The book hit the New York Times, USA Today, and Wall Street Journal bestseller lists.

Click here to watch

More meaningful to me, I received thousands of e-mails and social media messages from readers who were inspired to start building their platform. Evidently, my book created the possibility and pointed the way.

But that was just the beginning …

This year I want to provide even more help to those who are truly committed to growing their platform and impacting the world. I can’t wait to share with you what we’ve created. We’ve been working hard for months on this project. We’re just about ready to unveil it.

But first, I thought I’d share some of the backstory behind what really happened in the early years of building my platform—and how it grew to the point it is today with over 350,000 monthly readers.

To do that, we’ve created a three-part video series called, “Behind the Platform.” I really think it will inspire you. Best of all, it’s free! If you like it, you can opt-in to receive the other two videos. You are also welcome to share them with your friends.

In this first video, I talk about:

  • My early days in publishing and my love affair with books
  • How I accidentally started blogging and why the initial days didn’t look very promising
  • What it was like to become the CEO of Thomas Nelson in 2005
  • My secret struggle with fear and self-doubt
  • The triple tsunami that threatened to tank my company—and our industry
  • How these very obstacles become the catalyst for changes we needed to make
  • How they also setup the career move I had always dreamed of making
  • A showdown with my board and a choice I needed to make
  • What really motivated me then—and what still motivates me today
  • And more …

As I said, you can watch the first video for free. (The other two are free too; you just have to opt-in.)

By the way, I usually ask you to comment here—and you can if you want. But I’d be grateful if you would leave me a comment under the video when you click over to watch it. Thanks.

Finally, I want to thank the team that has made the dream of Platform University come alive:

  • Stu McLaren, co-founder of WishList Member. He’s the one who had the original vision for this project, created the team, and overseen every aspect of the creative development.
  • Dean Rainey, who was our producer/director for the videos in this project. He is a master story-teller with a long pedigree of big league experience.
  • Megan Miller, my oldest daughter and the project manager on my side. She has handled the thousands of administrative details that a project like this requires.
  • Others also contributed, notably, Che Wai Wong, our cinematographer; John Morris, our web developer, and James Dalman, our designer, and last but not least, my managers, Joy Groblebe and Brian Scheer.

Thanks, guys! I love working with you.

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