When I began writing my blog, I wanted to reach everyone. Young, old, and anyone in-between. Choosing everyone as my audience seemed like a wise choice. It would give me the widest reach.
But, man oh man, was I ever wrong. I should have considered narrowing my audience and writing for one specific person.
You might think writing to reach everyone is like casting a wide net while fishing. It’s much easier to catch something in a big net than a small net. While that’s true for fishing. It’s not true for blogging.
When I was writing for everyone, I didn’t have a specific person in mind. It was broad and general. Because of this, I didn’t really resonate with any specific person, and the analytics showed this. There was no consistency to the writing. There was no focus. There was no rabid tribe.
As I watched my blog flounder, I knew something wasn’t right. Something had to change. This is when I decided I needed to concentrate on one key person I would create content for. They would be my avatar.
By choosing one specific person to write for, I could direct my message to an individual. I could make them feel like I knew them and they knew me. Having a specified audience in mind allowed me to connect with the reader better.
Who Should You Consider for Your Audience?
Choosing your audience avatar can be the toughest thing you do as a blogger, even more so than the daily grind of writing. That’s why I want to suggest five people you should consider for your audience.
Your past self: You can write for your past self. Why would you want to do this? Because you know this person intimately. You understand their desires, struggles, and feelings.
In writing to your past self, you can touch the deepest, innermost desires. Your audience will resonate to the message you’re sharing. And you know how you got from there to where you are now.
Your present self: Think about who you are right now. What do you enjoy? Why do you enjoy it? Where do you see yourself in five or ten years?
Use your present situations to write to your audience and let them know that you’re going through the same struggles they’re currently facing. They’ll love you for it.
Your future self: Now we’re getting into a tougher audience avatar to write for. This would be your future self.
When you write for your future self, you may be giving advice on what you want to be doing at a future point in your life. You may also be sharing some of your thoughts and reminding yourself what you don’t want to become.
Someone you personally know: This one can be quite fun. You can choose someone you know to use as your avatar.
You can answer their problems in your blog and share insights into what may help them. Use life experiences but be sure you don’t reveal personal information if you’re using someone you know. Or that someone may be an inspiration to you and you’re writing to share what they’ve inspired you to do.
Someone that interests you: We all have an untold number of mentors. Whether it’s authors like Dan Miller, Donald Miller, or Bob Goff. Or bloggers like Michael Hyatt, Chris Brogan, or Danny Iny.
Use one of those guys as your target audience. Read what they’re writing, listen to the podcasts they’re producing, and the webinars they’re conducting. Listen for their hurts and pains. And begin writing for them. Help solve their problems in your blog posts. Let them become your target audience.
The challenge is finding someone to write for. But with this list you’ll be off to a great start. Just find someone you can write for and keep on writing.
Question: Who’s your ideal audience?