If you’re an author, you know it’s as much about marketing today as it is about writing a good book. If you are an aspiring author, you’re about to learn this lesson—perhaps the hard way.
Whether you self-publish or publish through a traditional publisher, YOU have to drive the marketing engine. You can’t afford to leave it to someone else.
Enter Jeff Walker. Forbes magazine called Jeff the “$400 million man” because his Product Launch Formula students have made hundreds of millions of dollars with his proven approach. I’m one of them.
Two years ago, I signed up for Jeff ’s course. It was pricey—but has proven priceless. It totally revolutionized my marketing. I can’t imagine launching any new product, including a book, without it.
I have used his formula with every single product I’ve launched since then, including Platform University,™ 5 Days to Your Best Year Ever,™ and the Get Noticed Theme for WordPress.™ It is truly been “the secret behind my success.”
But here’s the interesting point for authors … Jeff used his formula to launch his very own book last summer. Even though this was his first one, he hit #1 on the New York Times bestseller list—quite an accomplishment for any author, but extraordinary for a first time one.
When I saw that, it dawned on me. Jeff’s launch formula is the perfect way for authors to introduce new books to the world. It’s a way for authors to take control and give their books the chance they deserve. I will use it for my new book, scheduled for publication next year.
Here’s the cool thing: Jeff has just released a brand new free video series. It’s a prelude to the next Product Launch Formula class, and it’s packed with marketing insights and takeaways that can completely change the way you, as an author, think about marketing.
That’s what it’s done for me.
In this free video series Jeff reveals:
- The one core strategy behind every successful launch, even book launches
- How to create a successful online business in weeks, not years (ultimately, this is the potential a new book provides)
- What’s plaguing unsuccessful launches in the market and why
- Why focusing on creating the perfect product—or book—can sabotage your launch
- What you absolutely have to avoid in your marketing
If you like what you see, you can register for the full Product Launch Formula course, but this video series is a complete marketing education all by itself—and it’s totally free. It will give you the edge you need to win the publishing game.
You may be thinking, I have great content. Isn’t that enough?
No. Not anymore. (I am speaking as someone who spent thirty years in the book publishing business.)
Without great marketing, you are dead in the water. Your message won’t reach the very people who could benefit most from it. That’s why Jeff’s free video series is so important.
As a point of disclosure, I’m partnering with Jeff and will receive an affiliate commission for sales of the full Product Launch Formula course, but there’s no obligation for you to purchase anything. Just watch the free videos and learn how to take your book launch to a higher level than you ever thought possible.
Question: Have you ever launched a new book? If so, were you satisfied with the results?