A few weeks ago, we published the novel Green by Ted Dekker. It is the newest book in the Circle Series, which also includes Black, Red, and White. In a minute, I will tell you how to get a free copy of the boxed set, which includes all four hardcover books, or a review copy of Green for your blog.
The Circle Series has become the fan favorite among Ted’s readers. And unlike typical series which reach a peak and taper off, the momentum for this series has only grown in the five years since the first three books were released. This is a testament to the power of a truly great story that works on multiple levels.
Ted has not simply written a book or even a series. He has created an entire universe, which serves as a “canvas” for his own retelling of redemptive history. As such, the series recapitulates all the major biblical themes, but in an alternative world that makes them accessible to readers who enjoy fantasy and adventure.
In fact, the series is so popular, that hundreds of fans turned out for “The Gathering,” an event that Ted hosted in Franklin, Tennessee for his readers. This was the third annual event. Fans traveled from all over the country just to spend the day with Ted and celebrate the stories found in the Circle Series. Attendees participated in songs, dance, and theater. Some even came sporting Circle tattoos! Throughout the event, I even heard the Dekker fanatics refer to themselves as “Dekkies.”
Green is the story of how Thomas Hunter, the protagonist, first entered the Black Forest and forever changed human history. It begins at a time when opposing armies are gathered for a final battle in the valley of Migdon.
It is a story of love, betrayal, and sweeping reversals set within the apocalypse. It is the beginning: the truth behind a saga that has captured the imagination of more than a million readers since the series started.
But even more, Green brings full meaning to the Circle Series as a whole. It is both a prequel to Black and a sequel to White, completing a full circle. In fact, Green is designated “Book Zero, the Circle Reborn,” indicating that it is both the beginning and the end. It is the preferred starting point for new readers—and the perfect climax for the countless fans who have already experienced Black, Red, and White.
I am especially excited about the marketing for this book. Allen Arnold, our fiction publisher, and Jennifer Deshler, his intrepid marketing director, cooked up some very innovative marketing. For example, we launched:
- A compelling book trailer (see embedded video above) that is posted on YouTube and elsewhere on the Web.
- A national radio advertising campaign. It is now running on Salem Radio and Advocace.
- An online advertising campaign on Salem web network, Shoutlife, Blogads.com, various book club groups, and social media outlets.
- A Forest Guard Street Team campaign, consisting of more than 3,300 “members” who are actively evangelizing this series and getting people to sign up to read Green. So far, the members have completed five assigned “missions.” In addition, they have signed up more than 11,000 “recruits” who agreed to read Green when it was released.
- A custom school curriculum based on Black. It is designed for middle and high school students. If you work at a school and want to receive the curriculum, please send an email to Jennifer.
It all seems to be working. We just found out on Wednesday, that Green has hit the New York Times Hardcover Fiction list at #20. This will be published in the September 20, 2009 edition of the paper. The book has also received an average review of four-and-a-half stars on Amazon. I think the buzz is just beginning.
Here is how you can sample the book for yourself:
- Download a PDF sample of Green. This PDF contains the introduction and first chapter. It is available free to anyone by just clicking on the link.
- Win a copy of the boxed set of the entire Circle Series. This set retails for $69.99. All you have to do is leave a comment on this post in the space below. Tell me why you want this boxed set. Be creative. Then fill out your shipping information in the special form I have set up for this offer. Do NOT leave your address in the comment itself. On Thursday, I will select 15 people, based solely on my arbitrary and subjective evaluation of their comments. If you are one of those selected, I will notify you via email. If you don’t hear from me, you can assume you didn’t make the cut.
- Sign-up for a blogger review copy. If you have an active blog, you can get a free copy of the actual book. If you are not already signed up as one of our Book Review Bloggers, you need to do that first. Then you can request a copy of the book. We are making 300 copies of the book available to bloggers. These will go quickly—probably in less than 30 minutes. (So why are you still reading this post! Get over there now and get a copy.)