If we want to be productive, we have to stay focused on the kinds of projects that add real value to our businesses. But that’s harder than ever today. When I talk with busy leaders, they tell me the biggest productivity challenge they face is constant distraction.
The problem is that even if those distractions qualify as work, they don’t add much value. Cal Newport, associate professor of computer science at Georgetown University, labels most of these activities shallow work. Think about bouncing in and out of email, checking social media, or tweaking lists. This is low concentration work just about anyone can do. Deep work, on the other hand, requires intense focus and concentration. It’s demanding but adds a lot of value.