Welcome to Season 8, Episode 7 of the This Is Your Life podcast. In this episode, Michele Cushatt and I discuss how to wow your customers.
Today’s marketplace is more noisy and competitive than it’s ever been. If you want to capture—and keep—your audience’s attention, wow needs to be a part of your business plan. In today’s episode, we give you 5 questions you can ask yourself to jumpstart the wow factor in your own business.
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NOTE: We are not recording a video version of the podcast this season. Enjoy the audio or subscribe to the podcast above.
In this episode, you’ll discover:
- Tips for identifying the wow opportunities in your products or services.
Why you MUST care about the way your customer feels about their interaction with your organization.
The relationship between expectations and wow experiences.
What you can expect if you leave your customers disappointed (and how to avoid it).
Read the Transcript
You can download a complete, word-for-word transcript of this episode here, courtesy of Ginger Schell, a professional transcriptionist, who does all my transcriptions.
Join the Conversation
My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:
Explore Additional Resources
In this episode we mentioned the following resources:
Michael Hyatt is the author of the New York Times, Wall Street Journal, and USA Today bestseller, Platform: Get Noticed in a Noisy World. Recognized by magazines like Forbes and Inc as an important online marketing and leadership expert, he’s also the founder of Platform University and 5 Days to Your Best Year Ever. Read more about him here.
Michele Cushatt is a popular speaker and author. Follow her on Facebook, Twitter, or her blog. She’s a three-time cancer survivor with a powerful, personal story. Listen to it here or read about it in her memoir, Undone: A Story of Making Peace with an Imperfect Life.
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