One trait common to leaders is a passion for books. Reading improves our thinking, people skills, and more. Leveraging a library of history, biography, philosophy, business, and psychology can give leaders a competitive advantage. But there’s a hidden bias working against us.
We live in a culture that places a premium on things that are new. Discontent, if not a virtue, is certainly a way of life. Understanding this, marketers highlight “newness” as a primary attribute of their products, assuming that this equates to better.
As a publishing executive, I worked with authors for more than three decades. I’ve also worked with speakers, recording artists, designers, and other creatives. I have had the privilege of working with the best—and the challenge of enduring the worst. What separates the two?
That question is of greater importance now than ever before because creative work plays a bigger role in business today than at any time previous. Ask any entrepreneur.
Welcome to Season 8, Episode 11 of the This Is Your Life podcast. In this episode, Michele Cushatt and I discuss 7 steps you can take to quickly create killer blog posts.
Those of us who invest our time in crafting original blog content want to make sure that our investment has a good return. We want to provide great content, but we have limited time. In today’s podcast, we give you a seven step system for getting the most traction for your blogging efforts.
Listen to the Audio
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I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well.
But we are no longer doing that. Instead, we are sending a plain-text email that describes the post and invites the reader to click-through to my site to read the actual post.
Why did we make the change?
If you’re serious about extending your influence and increasing your impact, I recommend blogging with WordPress. There are two ways to go.
WordPress.com is great for beginners. It’s free, easy to use, and WordPress hosts your site. But if you really want to maximize your message, you’ll want to upgrade to self-hosted WordPress, also known as WordPress.org.
With self-hosted WordPress, you download the software for free and install it on your own server or one you lease. Modern hosting services like Bluehost let you do this with just a couple of clicks.
Bluehost is WordPress’ own top hosting recommendation. They host over a million WordPress blogs with 24-7 customer support.
For hosting your WordPress blog, I enthusiastically recommend Bluehost. Sign up with Bluehost TODAY, May 18, and as a special offer for my readers, Bluehost will give you the super-low monthly price of $2.95 for the basic plan
(instead of $7.99).
Click Here for Details
One of the hardest things about growing an online following is not knowing how to get from where you are right now to where you know you have the potential to go.
If you’re like me, you’ve felt like this from time to time—maybe even right now. You’ve got something important to say or something useful to sell. You know you it could make a huge difference in people’s lives.
But navigating the platform world can feel like traveling without directions. It’s easy to get lost. Imagine what it would be like having a clear path from here to there. Now you do, and it’s free.
Have What It Takes to Grow a Significant Online Following?
If you’ve got something to say or sell, I want to help you expand your reach. How? Start by taking my brand new quiz. It’s super quick. Best of all, it will show you how well you resemble people who have already built significant online influence.
Click Here to Take the Quiz!
We all like options, but when it comes to making an impact in the world today, the number of choices can be paralyzing.
If you’ve got something to say or sell, you’ve probably thought about launching a blog or podcast, advertising on Facebook or Twitter, and investigating marketing and email strategies.
Or maybe you’re further along and weighing even bigger investments of time and money, but you’re unsure about how to proceed and in what direction.
One of the things I love about what I do is having the opportunity to learn and then share what I’ve learned with you. I recently spoke with twenty hugely successful entrepreneurs and influencers about how they cut through the noise and get heard.
I’ve distilled what I learned down to eleven strategies, and I’m making them available here in a free new ebook called Maximize Your Message: How the Top Influencers in the World Get Heard and Make a Difference. If you’ve got something to say or sell, you’re going to love this.
Click Here for Your Free Copy
Early in my career, everyone else seemed to be in control. I interviewed for a job, then waited for the hiring manager to offer me the position. I worked hard, then waited for my boss to give me a raise. I achieved bottom-line results, then waited for the vice president to approve my promotion.
When I started writing, it also seemed like everyone else was in control. I prepared a book proposal, then waited for a publisher to offer me a contract. I wrote the manuscript, then waited for booksellers to order the book. I published the book, the waited for the media to interview me.
This is a guest post from Chad Cannon, my Chief Marketing Officer and the founder/CEO of the Chadwick Cannon Agency. Formerly, he was VP of Marketing at Thomas Nelson. You can read about marketing, publishing, and leadership on his blog
The launch of Michael Hyatt and Daniel Harkavy’s new book Living Forward has been massive. Thanks to you, we hit several bestseller lists out of the gate and made a major impact in the marketplace.
Our marketing team built out a launch plan over a year ago and spent countless hours refining and executing it in anticipation of release day. Lots of strategy and hours of rich, dynamic discussion. And I’m proud—and humbled—to say that we dove into release day with more than 18,500 preorders.
It was one of those rare, memorable launches that rock-and-rolled its way into release week. As the marketing quarterback, I had the privilege to work with some of the most innovative pros in the industry, and I learned a ton.