I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly.
The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good news is that if you narrow your focus, you can get serious traction and build your following.
One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests.
“Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh leads,” Andrew Paul explains in a post for Email Answers.
He’s right, but there’s a catch. Social media experts often describe email lists in terms of size and freshness—in other words, “How many people opted in to this email list and how recently?” But there’s a third factor at work as well: influence.
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When I talk with people about the frustrations they feel in building an engaged online following, slow growth and insufficient time come up more frequently than anything else.
I get it. When I first started blogging, I would spend hours on an important post, expecting it would take off. But no matter how much time I invested, I had fewer than a thousand readers regardless of what I did. Not even my mom was interested!
If you’re building an online platform, you don’t want to miss my new webinar
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One trait common to leaders is a passion for books. Reading improves our thinking, people skills, and more. Leveraging a library of history, biography, philosophy, business, and psychology can give leaders a competitive advantage. But there’s a hidden bias working against us.
We live in a culture that places a premium on things that are new. Discontent, if not a virtue, is certainly a way of life. Understanding this, marketers highlight “newness” as a primary attribute of their products, assuming that this equates to better.
As a publishing executive, I worked with authors for more than three decades. I’ve also worked with speakers, recording artists, designers, and other creatives. I have had the privilege of working with the best—and the challenge of enduring the worst. What separates the two?
That question is of greater importance now than ever before because creative work plays a bigger role in business today than at any time previous. Ask any entrepreneur.
Welcome to Season 8, Episode 11 of the This Is Your Life podcast. In this episode, Michele Cushatt and I discuss 7 steps you can take to quickly create killer blog posts.
Those of us who invest our time in crafting original blog content want to make sure that our investment has a good return. We want to provide great content, but we have limited time. In today’s podcast, we give you a seven step system for getting the most traction for your blogging efforts.
Listen to the Audio
Subscribe to Podcast in iTunes
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well.
But we are no longer doing that. Instead, we are sending a plain-text email that describes the post and invites the reader to click-through to my site to read the actual post.
Why did we make the change?
If you’re serious about extending your influence and increasing your impact, I recommend blogging with WordPress. There are two ways to go.
WordPress.com is great for beginners. It’s free, easy to use, and WordPress hosts your site. But if you really want to maximize your message, you’ll want to upgrade to self-hosted WordPress, also known as WordPress.org.
With self-hosted WordPress, you download the software for free and install it on your own server or one you lease. Modern hosting services like Bluehost let you do this with just a couple of clicks.
Bluehost is WordPress’ own top hosting recommendation. They host over a million WordPress blogs with 24-7 customer support.
For hosting your WordPress blog, I enthusiastically recommend Bluehost. Sign up with Bluehost TODAY, and as a special offer for my readers, Bluehost will give you the super-low monthly price of $2.75 for the basic plan
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One of the hardest things about growing an online following is not knowing how to get from where you are right now to where you know you have the potential to go.
If you’re like me, you’ve felt like this from time to time—maybe even right now. You’ve got something important to say or something useful to sell. You know you it could make a huge difference in people’s lives.
But navigating the platform world can feel like traveling without directions. It’s easy to get lost. Imagine what it would be like having a clear path from here to there. Now you do, and it’s free.
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We all like options, but when it comes to making an impact in the world today, the number of choices can be paralyzing.
If you’ve got something to say or sell, you’ve probably thought about launching a blog or podcast, advertising on Facebook or Twitter, and investigating marketing and email strategies.
Or maybe you’re further along and weighing even bigger investments of time and money, but you’re unsure about how to proceed and in what direction.