Comedians refer to an audience that hasn’t heard any jokes yet as a “cold room.” It is thus the job of the comics who go first or second in the night to warm them up. You tell some jokes, suggest a convivial mood for the crowd, and hope they’ve brought their funny bones. I have […]
I was recently talking to a neighbor about an ordinance being considered by our city council. She didn’t like it and felt strongly that it shouldn’t pass. She went on to make the case to me, raising several valid points I had not considered before. I reminded her that the city was holding a public […]
At this point in my career, I’ve sold a lot of books. But I was hardly an overnight success. First came work in publishing and agenting. I learned how book sales worked—and didn’t work—well before I published a word of my own. I want to use my experience here to puncture a thought bubble I […]
What’s an entrepreneur’s worst nightmare? Spending tons of time developing a product, testing it, and finally launching it—only to be met with mediocre sales. Or worse, none at all. It’s a legitimate concern. It happens in the marketplace all the time. In fact, the fear of a product flop is the reason so many product […]
We’ve all heard of the curse of the starving artist, right? If you’re interested in technique or design, you’re stuck suffering for your craft. But what if I told you that’s just a limiting belief holding you back? Jeff Goins has good news for creatives in the business world: You don’t have to relegate yourself […]
Over the years, I’ve coached thousands of online entrepreneurs and aspiring business-builders. Whether they’ve already started or they’re hoping to make the leap, there’s one concern they all have in common: How do I know people will actually buy what I produce? You see two distinct scenarios in your mind’s eye. The first involves your […]
Customer service is a double-edged sword. Get it right and you can make loyal, lifelong customers who sell your products for you. Get it wrong and you can find your business in real trouble. The Wrong Way to Do It My friend Frank gave me an example of the exact wrong way to do customer […]
I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]
One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh […]
When I talk with people about the frustrations they feel in building an engaged online following, slow growth and insufficient time come up more frequently than anything else. I get it. When I first started blogging, I would spend hours on an important post, expecting it would take off. But no matter how much time […]
If we must choose between old books and new ones, we should always select an old one. C.S. Lewis provides three reasons why.
I have worked with authors for more than three decades. Based on my observations, here are 7 characteristics that separate the highly successful ones from the others.