Those of us who invest our time in crafting original blog content want to make sure that our investment has a good return. We want to provide great content, but we have limited time. In today’s podcast, we give you a seven step system for getting the most traction for your blogging efforts.
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well.
But we are no longer doing that. Instead, we are sending a plain-text email that describes the post and invites the reader to click-through to my site to read the actual post.
Why did we make the change?
If you’re serious about extending your influence and increasing your impact, I recommend blogging with WordPress. There are two ways to go.
WordPress.com is great for beginners. It’s free, easy to use, and WordPress hosts your site. But if you really want to maximize your message, you’ll want to upgrade to self-hosted WordPress, also known as WordPress.org.
With self-hosted WordPress, you download the software for free and install it on your own server or one you lease. Modern hosting services like Bluehost let you do this with just a couple of clicks.
Bluehost is WordPress’ own top hosting recommendation. They host over a million WordPress blogs with 24-7 customer support.
One of the hardest things about growing an online following is not knowing how to get from where you are right now to where you know you have the potential to go.
If you’re like me, you’ve felt like this from time to time—maybe even right now. You’ve got something important to say or something useful to sell. You know you it could make a huge difference in people’s lives.
But navigating the platform world can feel like traveling without directions. It’s easy to get lost. Imagine what it would be like having a clear path from here to there. Now you do, and it’s free.
Have What It Takes to Grow a Significant Online Following?
If you’ve got something to say or sell, I want to help you expand your reach. How? Start by taking my brand new quiz. It’s super quick. Best of all, it will show you how well you resemble people who have already built significant online influence.
One of the things I love about what I do is having the opportunity to learn and then share what I’ve learned with you. I recently spoke with twenty hugely successful entrepreneurs and influencers about how they cut through the noise and get heard.
I’ve distilled what I learned down to eleven strategies, and I’m making them available here in a free new ebook called Maximize Your Message: How the Top Influencers in the World Get Heard and Make a Difference. If you’ve got something to say or sell, you’re going to love this.
Early in my career, everyone else seemed to be in control. I interviewed for a job, then waited for the hiring manager to offer me the position. I worked hard, then waited for my boss to give me a raise. I achieved bottom-line results, then waited for the vice president to approve my promotion.
When I started writing, it also seemed like everyone else was in control. I prepared a book proposal, then waited for a publisher to offer me a contract. I wrote the manuscript, then waited for booksellers to order the book. I published the book, the waited for the media to interview me.
Recently, my daughter Mary mentioned that she would like to begin speaking professionally. As an accomplished businesswoman and popular blogger, she was routinely on stage, but she was ready to turn pro. She asked for my help.
As an amateur-turned-pro myself, I sat down and deconstructed how I got started. I emailed her a simple, step-by-step plan. But the more I thought about it, the more I realized it really applies to anyone who wants to get started as a professional speaker.
We blog because we have something to share, right? A message, a story, a solution we think will make a difference. But sometimes it seems like no one is paying attention. What does it take to multiply your audience and increase engagement? Here are ten ways to boost your traffic this week.
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A year ago I decided to pull comments from my blog. I did it as an experiment, but I was pretty convinced it was the right thing to do. Then I wasn’t so sure.
After a while, I missed comments. Still, I decided to stay with it for at least a year and measure the results. Well, the results are in.
Twice a year I open registration to Platform University for one week and one week only. And today’s your last chance to join until next year. But you’re hesitating.
Why? I can think of ten key reasons. All I’m asking is a chance to address these very common objections.