I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]
One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh […]
Welcome to Season 8, Episode 11 of the This Is Your Life podcast. In this episode, Michele Cushatt and I discuss 7 steps you can take to quickly create killer blog posts. Those of us who invest our time in crafting original blog content want to make sure that our investment has a good return. […]
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well. But we are no longer doing that. Instead, […]
If you’re serious about extending your influence and increasing your impact, I recommend blogging with WordPress. There are two ways to go. WordPress.com is great for beginners. It’s free, easy to use, and WordPress hosts your site. But if you really want to maximize your message, you’ll want to upgrade to self-hosted WordPress, also known […]
One of the hardest things about growing an online following is not knowing how to get from where you are right now to where you know you have the potential to go. If you’re like me, you’ve felt like this from time to time—maybe even right now. You’ve got something important to say or something […]
If you’ve got something to say or sell, I want to help you expand your reach. How? Start by taking my brand new quiz. It’s super quick. Best of all, it will show you how well you resemble people who have already built significant online influence.
One of the things I love about what I do is having the opportunity to learn and then share what I’ve learned with you. I recently spoke with twenty hugely successful entrepreneurs and influencers about how they cut through the noise and get heard. I’ve distilled what I learned down to eleven strategies, and I’m […]
When I began writing, I spent a lot of time waiting for others to choose me. Something big has shifted in the last ten years. Now you can pick yourself. It’s never been easier to succeed.
Recently, my daughter Mary mentioned that she would like to begin speaking professionally. As an accomplished businesswoman and popular blogger, she was routinely on stage, but she was ready to turn pro. She asked for my help. As an amateur-turned-pro myself, I sat down and deconstructed how I got started. I emailed her a simple, […]
Welcome to Season 6, Episode 12 of the This Is Your Life podcast. In this episode, Michele Cushatt and I discuss how to blow up your blog traffic. We blog because we have something to share, right? A message, a story, a solution we think will make a difference. But sometimes it seems like no […]
A year ago I decided to pull comments from my blog. I did it as an experiment, but I was pretty convinced it was the right thing to do. Then I wasn’t so sure. After a while, I missed comments. Still, I decided to stay with it for at least a year and measure the […]
