I get asked a lot, “How do you find time to do it all? If I participate in every social media channel, I don’t have time to do anything else!” Exactly. The reality is that I don’t do it all. You can’t be everywhere in social media—and you won’t be effective trying. But the good […]
Archive for Platform
One way you can reach a larger audience quickly is to piggyback on established email lists from bloggers and businesses with similar interests. “Third party email marketing, whether for Business to Business (B2B) or Business to Consumer (B2C) is a great way of finding new customers and can be an awesome resource for new, fresh […]
I decided to change my email newsletter strategy last month. For years, I sent the entire blog post in the body of the email. We used a custom template that included many of the design elements from my blog. For a long time, that served us well. But we are no longer doing that. Instead, […]
If you’re serious about extending your influence and increasing your impact, I recommend blogging with WordPress. There are two ways to go. WordPress.com is great for beginners. It’s free, easy to use, and WordPress hosts your site. But if you really want to maximize your message, you’ll want to upgrade to self-hosted WordPress, also known […]
One of the hardest things about growing an online following is not knowing how to get from where you are right now to where you know you have the potential to go. If you’re like me, you’ve felt like this from time to time—maybe even right now. You’ve got something important to say or something […]
One of the things I love about what I do is having the opportunity to learn and then share what I’ve learned with you. I recently spoke with twenty hugely successful entrepreneurs and influencers about how they cut through the noise and get heard. I’ve distilled what I learned down to eleven strategies, and I’m […]
When I began writing, I spent a lot of time waiting for others to choose me. Something big has shifted in the last ten years. Now you can pick yourself. It’s never been easier to succeed.
Recently, my daughter Mary mentioned that she would like to begin speaking professionally. As an accomplished businesswoman and popular blogger, she was routinely on stage, but she was ready to turn pro. She asked for my help. As an amateur-turned-pro myself, I sat down and deconstructed how I got started. I emailed her a simple, […]
A year ago I decided to pull comments from my blog. I did it as an experiment, but I was pretty convinced it was the right thing to do. Then I wasn’t so sure. After a while, I missed comments. Still, I decided to stay with it for at least a year and measure the […]
Twice a year I open registration to Platform University for one week and one week only. And today’s your last chance to join until next year. But you’re hesitating. Why? I can think of ten key reasons. All I’m asking is a chance to address these very common objections.
Every now and then I read something so ridiculous I think, this must be a joke. But then I read deeper and realize, no, sadly, the writer is serious. That happened to me the other day when I read an article about why platform-building supposedly “threatens to throttle the church.”
The reaction to my video series, Skyrocket Your Impact, has been phenomenal. People are really excited about how simple it is to close the Value Gap and generate more traffic, greater influence, and bigger impact for their message. And here’s the great news: What we revealed in the videos is only the beginning. If you […]