3 Reasons to Overcome Bias and Understand the Whole Conversation
One trait common to leaders is a passion for books. Reading improves our thinking, people skills, and more. Leveraging a library of history, biography, philosophy, business, and psychology can give leaders a competitive advantage. But there’s a hidden bias working against us.
We live in a culture that places a premium on things that are new. Discontent, if not a virtue, is certainly a way of life. Understanding this, marketers highlight “newness” as a primary attribute of their products, assuming that this equates to better.
As a publishing executive, I worked with authors for more than three decades. I’ve also worked with speakers, recording artists, designers, and other creatives. I have had the privilege of working with the best—and the challenge of enduring the worst. What separates the two?
That question is of greater importance now than ever before because creative work plays a bigger role in business today than at any time previous. Ask any entrepreneur.
This is a guest post from Chad Cannon, my Chief Marketing Officer and the founder/CEO of the Chadwick Cannon Agency. Formerly, he was VP of Marketing at Thomas Nelson. You can read about marketing, publishing, and leadership on his blog.
The launch of Michael Hyatt and Daniel Harkavy’s new book Living Forward has been massive. Thanks to you, we hit several bestseller lists out of the gate and made a major impact in the marketplace.
Our marketing team built out a launch plan over a year ago and spent countless hours refining and executing it in anticipation of release day. Lots of strategy and hours of rich, dynamic discussion. And I’m proud—and humbled—to say that we dove into release day with more than 18,500 preorders.
It was one of those rare, memorable launches that rock-and-rolled its way into release week. As the marketing quarterback, I had the privilege to work with some of the most innovative pros in the industry, and I learned a ton.
Move Fast: It's Your Last Chance to Register for Get Published
When I conducted my most recent reader survey, almost half of you said that you one day hoped to write a book. So let me ask you a question: When will that day come?
Whether you’re a business leader, speaker, blogger, pastor, or podcaster, if you’ve got a book in you, there’s never been a better time to turn that dream into a deal than right now. Why? The tools are now tilted in your favor. But you have to know how to use them.
I reveal exactly how in my Get Published Training Course, but registration is only open for another day. After tonight at 11:59 p.m. Pacific, the offer ends.
Register for my Get Published Training Course and find out everything you need to know about turning your publishing dream into a publishing deal. But move fast. The offer ends at midnight tonight.
My New eBook Details 6 Factors to Consider When Your Book Goes from Dream to Deal
Let’s say you’ve always wanted to write a book. What would you do if a publisher made you an offer today? What if a deal was waiting in your inbox right now?
The truth is you’ll probably have an agent who can help walk you through all the fine points. But with or without an agent, every author should know the broad strokes of a book deal—what’s usually negotiable, what’s not, what to avoid, and what to celebrate.
There are a lot of details to know: rights, subrights, obligations, determinations, and so on. To help demystify the process, I’ve written a quick-and-easy ebook that breaks it all down to just six key factors.
Will you be ready when your book goes from dream to deal? Register for my Get Published Training Course before tonight at 11:59 p.m. Pacific and get instant access to my new ebook, 6 Factors That Make a Fantastic Book Deal: Key Considerations for Negotiating Your Contract with Confidence.
Register Now for My Free New Webinar ‘The Busy Person’s Guide to Writing a Book’
The hardest thing about writing a book is writing a book. I bet you know what I’m talking about. A 500-word blog post is one thing, but a 50,000-word manuscript?
Writing a book can feel like a daunting task. I once heard an author compare it to an ant crossing the interstate. It can be so daunting you never get started. In fact, I know people with life-changing messages to share but feel like they just don’t have the time to get it down.
Feel like you don’t have enough time to write the book inside you? Register today for my free webinar, The Busy Person’s Guide to Writing a Book and learn the twelve easy steps that can help you finish your book faster than you ever thought possible. Registration is open, but seats are limited. It’s first come, first serve. Sign up before we fill up!
My Get Published Training Course Will Show You How to Work the System and Launch Big
If you’ve always dreamed of writing a book, I have good news. You’re living at the very best moment in history to have the impact your message deserves. But you have your doubts, right?
Maybe you’ve heard the statistics on how many books get automatically rejected by agents and publishers. Maybe you’ve already been rejected.
You know you have an important message to share, but let’s face it: We pour so much of ourselves into a book that rejection is beyond demoralizing. Besides, publishing is so complex, it feels like its rigged against first-time authors. It’s not, if you know how the system works—and how you can work it.
To find out what you can do to get published, sign up for my Get Published Training Course. Registration is now open. But move fast. The offer ends next week.
Discover What 15,000 People Already Know about How to Beat the Odds and Get Published
The reaction to my free video series, Breaking the Publishing Code, has been phenomenal. We knew the message would resonate. But, we had no idea that nearly 15,000 people just like you would raise their hand and say, “I want to get published and have more impact than ever before!”
Image courtesy of iStock/Steve Debenport
Just like these 15,000 people, you have a message inside that deserves to be shared with the world. If you want to have the kind of impact you’re made for, there’s no better way than sharing your message through a published book.
Do you have a book in you? Register for my free new video training series, Breaking the Publishing Code, to discover how to get your book published. It’s available for a few more days, so register now before it’s gone.
The One Essential Truth You Need to Know [Free Video Series]
I’ve been in book publishing my entire professional life—more than thirty years now. And I’ve worked at practically every level of the industry, from grunt to CEO.
I’ve done marketing, sales, and editorial. I’ve even typeset books and represented authors—not to mention being a bestselling author myself. You cannot believe the number of changes I’ve seen over those three decades.
But there’s one thing that hasn’t changed in the slightest. In fact, it hasn’t changed since the printing revolution over five hundred years ago. If becoming a published author is your dream, this one essential truth is the key to ensuring it becomes a reality.
Do you have a book in you? Register for my free new video training series, Breaking the Publishing Code, to discover how to get your book published. It’s available for a limited time, so register now while the doors are still open.
Publishing Can Seem Overwhelming, but Breaking the Publishing Code Guides You Step-by-Step through the Process
Eighty percent of people think they have a book inside them. I bet you’re one. But the idea of getting published can feel overwhelming. Where do you even begin?
Nothing makes an impact, creates authority, and opens doors like a book. But the publishing world seems so intimidating, full of unspoken rules, procedures, and expectations. Plus, publishers are pickier than ever.
What you need is a guide to demystify the process and show you step-by-step what it take your dream out of the clouds and put it on the page. After thirty years in the publishing industry, including as the CEO of one of the world’s largest publishers, I’ve created a free new video series to do exactly that.
Register for my free video training series, Breaking the Publishing Code, to discover how to get your book published. It’s available for a limited time, so register while the doors are still open.
Welcome to Season 2, Episode 7 of the This Is Your Life podcast. In this seventh episode, Michele Cushatt and I discuss the changing world of book publishing. If you are an author—or an aspiring author—this episode is for you.
I am always surprised by how many people have either written or want to write a book. According to my last reader survey, 65 percent of my audience fits into this category.