The 8 Key Elements of a Successful Product Launch

We open registration for Platform University twice a year. We just completed the relaunch for the fall, and it went extremely well—in fact, we beat our goal. But not every launch works, and sometimes we’re left wondering, “Why did my product bomb?”

The 8 Key Elements of a Successful Product Launch

Photo credit:

A friend recently asked for my input on why her product launch failed. She was using a sophisticated and proven launch method, one I’ve used myself, but she didn’t get a single order for her course.

Most of us in business have been there at one time or another. As just one of many examples, I tried to launch a book about protecting personal privacy one month before 9/11. Guess what no one cared about after 9/11? The result was that book sold less than 10 percent what my prior book had done. So how can we increase our chances of launch success?

Episode 11: The 5 Elements of a Powerful, Personal Brand [Podcast]

Welcome to the new season of This Is Your Life. In this eleventh episode, Michele Cushatt, my co-host, and I talk about the five elements that must be present in your brand for it to be truly powerful.

For more than a year now, Megan Miller, the dean of Platform University and I record something we call our “Member Makeover.” Once a month, people from our community volunteer to have us review their online platforms and their brands. We select one member and then do a screencast with our recommendations for how they can improve.

Listen to the Audio

3 Types of People Who’ve Been Tuning Out My Message about Platform University—but Who Should Be Listening

I know. I’ve been posting a lot this week about Platform University. One big reason: Enrollment only happens twice a year—and today’s the cutoff for the fall semester. Tonight, after 11:59 p.m. Pacific, the doors close for another six months.

3 Types of People Who've Been Tuning Out My Message about Platform University—but Who Should Be Listening

Photo courtesy of

But there’s an even bigger reason: I am seriously passionate about the content and community at Platform University. Based on what I’ve seen so far, every new member added means the potential to transform more lives because of the insight and experience each new person brings to the party.

I’ve also noticed something interesting since we opened registration last week: Many people see the word platform and think, “I’m not an author or a speaker. This thing isn’t for me.”

Not so fast.

Sign up for Platform University today and get the inspiration, training, and tools you need to skyrocket your platform. Registration closes tonight, September 17, at 11:59 p.m. Pacific and won’t reopen until 2015.

Click Here for Details

[Free Webinar] Pros Know What It Takes to Stand Out—Now It’s Your Turn

What do the pros know about standing out in a crowded marketplace? This Wednesday I’m delivering a live webinar for bloggers, speakers, podcasters—anyone with something to say or sell—that reveals the secret.

The Pros Know What it Takes to Standout—Now it’s Your Turn

In this webinar, I am sharing “The Standout Formula: 8 Small Tweaks for Big Growth, Impact, and Profitability Online.” If you want to build your platform and positively impact the lives of others but feel like you’re not getting the kind of traction you want, this webinar could be just the catalyst you need.

I’m offering both a daytime and an evening session: Wednesday, September 17, at 12:00 p.m. Central and again at 8:00 p.m. Central. There’s no charge, but the number of spots are limited.

Register Now for FREE Daytime Session!

Register Now for FREE Evening Session!

8 Simple Tweaks That Will Skyrocket Your Blog’s Traffic, Growth, and Impact

It’s not as difficult as it might seem to get your message the attention it deserves, especially when so many others are doing it so poorly. All you need to do is to make a few small changes to really move the needle.

Video #2: 8 Small Tweaks

Blogger and speaker Jackie Bledsoe is a regular guy with a important message to share on helping men lead and love their families. He’s getting traction, but not the kind he needs to really break out from the crowd.

He has a book coming out soon, and he knows a bigger platform would dramatically improve his chances of success. However, he’s not sure where to start. It seems overwhelming. (Sound familiar?)

In my new, free video series, Your Platform Makeover I give Jackie an intensive, high-octane reboot. And the great news is that everything I show him can also help you skyrocket your blog’s traffic, growth, and impact.

To learn how a handful of simple but powerful changes can help you grow your platform, sign up for my new video series, Your Platform Makeover. It’s free for a limited time. Click here to watch it now.

Get the FREE video series now

Episode 6: The Top 10 Mistakes Bloggers Make [Podcast]

Welcome to the new season of This Is Your Life. In this sixth episode, Michele Cushatt, my co-host, and I talk about the most common mistakes bloggers make.

I have learned the hard way, making each of these mistakes myself. I didn’t know it at the time, but these mistakes were holding me back and kept my blog from reaching its potential.

Listen to the Audio

Don’t Build Your Social Media House on a Rented Lot

Twitter just announced a surge of new users and engagement. That could be good news if you’ve got something to say or sell, but there’s a major risk to consider.

Don't Build Your Social Media House on a Rented Lot

Photo courtesy of

Before the news, users and commentators alike were worried about a drop in user engagement. I think that’s still a valid concern, and it points to a larger issue.

Episode 4: Seven Strategies for Building Your Email List [Podcast]

Welcome to the new season of This Is Your Life. In this fourth episode, Michele Cushatt, my co-host, and I talk about why you need to focus on building an email list and provide seven strategies for doing so.

I wish I had paid more attention to building an email list when I started blogging. Nothing is more important as a platform-builder. More than any other single factor, it determines whether or not you can successfully monetize your blog.

Listen to the Audio

Episode 2: The 6 Rules for More Effective Slide Presentations [Podcast]

Welcome to the new season of This Is Your Life. In this second episode, Michele Cushatt, my co-host, and I talk about how to make your slide presentations more effective.

As leaders, communication is essential to success. In this episode, Michele and I discuss how to use slides to enhance your presentations and make a greater impact on your audience.

Listen to the Audio

My new podcast debuts tomorrow on July 9, 2014. Here’s a sneak peek of what’s to come. In this short video, I explain why we are stripping away everything but the core content.

In case you missed them, here’s Sneak Peek #1, Sneak Peak #2, and Sneak Peek #3.

Buy Jeff Walker’s New Launch Book and Get These FREE Bonuses

You may have heard me talk about marketing guru Jeff Walker. Forbes magazine called him the 400 million dollar man.

Launch by Jeff Walker

This is a real, physical book, not an ebook.

Just last year, I bought his online course called The Product Launch Formula. I paid $2,000. (I know, it’s a lot.) But it was worth every penny. I recouped my investment in the first ten minutes of my first launch. It revolutionized the way I do marketing.