If you’re an author, you know it’s as much about marketing today as it is about writing a good book. If you are an aspiring author, you’re about to learn this lesson—perhaps the hard way.
Whether you self-publish or publish through a traditional publisher, YOU have to drive the marketing engine. You can’t afford to leave it to someone else.
Enter Jeff Walker. Forbes magazine called Jeff the “$400 million man” because his Product Launch Formula students have made hundreds of millions of dollars with his proven approach. I’m one of them.
I’m not sure if you noticed, but something amazing just happened in the world of publishing. And I think it’s a sign we all could benefit from noticing.
When book designer Adam Lewis Greene decided to create a better Bible, he didn’t do it the way most publishers do. He didn’t commission a new translation. He didn’t cram a new volume with more maps, study tools, sidebars, footnotes, or anything like it.
When I began writing my blog, I wanted to reach everyone. Young, old, and anyone in-between. Choosing everyone as my audience seemed like a wise choice. It would give me the widest reach.
Photo Courtesy of ©shutterstock.com/d13
But, man oh man, was I ever wrong. I should have considered narrowing my audience and writing for one specific person.
Writing is lonely but fascinating work. That’s why I love talking to other writers, especially accomplished ones like my good friend, Max Lucado. I had the privilege of being his publisher for many years.
As you probably know, Max is the author of almost 100 books with more than 80 million copies in print. There are probably less than five authors in the world who are that prolific—or that successful. It’s mind-boggling.
A while back I had the opportunity to sit down with Max and talk about his writing process. In this five-minute interview, he shares:
My first experience with crowd-sourced design was four years ago. I sponsored a contest to design a new logo for my blog. I paid $200 and received 280 entries in seven days. I am still using that design to this day, albeit tweaked a bit since the original.
Since then, I have sponsored three design contests:
Last week, I ran a contest on 99Designs to have a cover designed for my new ebook, The Virtual Assistant Solution: Come Up for Air, Offload the Work You Hate, and Focus on What You Do Best.
After three days, I chose five finalists and asked my readers to select their favorite. More than 2,700 people voted. What you see here is the winning design (with a few tweaks), created by Niels van Londen from the Netherlands.
I’ll tell you more about the book when it is available for sale next week, but I wanted to share the results with you here.
I have selected the winning cover. You can view it here
. If you want to know why I used crowd-sourced design, you can read about that here
I have a written a new eBook called, The Virtual Assistant Solution: Dig Out from the Pile, Offload the Work You Hate, and Focus on What You Do Best. It is based on what I have learned in the last two years about building virtual teams. It will be available for sale in the next few weeks.
I’ll tell you more about it later, but right now I need your help.
Last week marked the publication of Sometimes You Win, Sometimes You Learn by my good friend, John Maxwell. I recently had the opportunity to interview him about his book. In a moment, I’ll tell you how to get a free copy.
John has been my friend and mentor since I first started working with him in 1998. He had just finished writing The 21 Irrefutable Laws of Leadership. I was the VP of Marketing at Thomas Nelson and and part of the team that helped get the book on the new York Times bestsellers list. It was the first of many for John.
Tomorrow marks the publication of The Noticer Returns by my good friend, Andy Andrews. The original book was a New York Times bestseller and one of my favorite books ever. I gave cases of it away. This one is sure to be just as popular. In a moment, I’ll tell you how to get a free copy.
Recently, I had the opportunity to interview Andy about the book. I thought you would enjoy listening into our conversation. My questions and comments are in bold.
Watch this touching video The Power of Words, to see how changing just a few words can make a dramatic difference in your life and in the lives of those around you.
Admit it, you’ve thought about writing a book. According to a recent reader survey, 61.5% of my blog readers have thought about writing a book. Is it time for you to stop thinking and start doing?
Photo courtesy of ©iStockphoto.com/plastic_buddha
Being a published author has done more for my career—and my income—than I could have ever imagined. It has opened doors of opportunity I couldn’t have dreamed were possible. It can happen for you, too.
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