Using a Book to Build Your Platform: An Interview with Dave Ramsey

Can you use a published book to launch your platform? Can you use it as a catalyst to build a media empire? You bet. Dave Ramsey is living proof.

What many people don’t know is that Dave self-published his first book, Financial Peace in 1992. He began selling it by mail and out of the trunk of his car.

It was so successful, Viking Press (a division of Penguin) picked it up and re-published it in 1997. Dave did a 21-city tour and the book landed on the New York Times best sellers list.

The Story I’ve Never Told

Fast forward to 2002. I am the publisher at Nelson Books, a division of Thomas Nelson. Dave has already had two bestsellers, and I wanted to sign him to our company.

But I needed an idea.

In the video above, I share how I came up with The Total Money Makeover while driving to work one day. I also reveal how I sold it to Dave and got him on board. This is the first time I’ve ever told this story publicly.

The Total Money Makeover went on to become a mega-bestseller. It has been on the New York Times best sellers list for more than 200 weeks, selling more than five million copies. It continues to be one of Thomas Nelson’s bestselling books, year after year, month after month.

The Story Dave’s Never Told

Tomorrow, at Platform University, we will post my “Master Class” video with Dave. This is the full interview with some phenomenal take-aways for anyone wanting to build a platform. We talk about self-publishing, social media, and the mindset you must have to succeed in today’s competitive environment.

You can get a little taste of the interview by watching the video above. If you want to experience everything Dave has to share, head over to Platform University. Members get access to the video, the transcript, and a complete study guide, designed to help you apply Dave’s insights to your own platform.

By the way, the monthly Master Class is only one of the regular content features we provide at Platform University. Our goal is to give you the inspiration, training, and resources you need to build your platform or take it to the next level.

Question: How could you use a book to build your platform?