How the Media World Is Changing—Fast!

Last weekend, I ran across a new version of “Did You Know?” (4.0). It is a video produced for the Economist’s Third Annual Media Convergence Forum in New York City on October 20–21, 2009. I was so impressed by the video, that I embedded a high-res version of it in my Leadership 2.0 Seminar, which I presented on Tuesday in San Diego.

If you can’t see this video in your RSS reader or email, then click here.

This video is fascinating. The only problem is that the statistics go by so fast, they are hard to really absorb. (That may actually be part of the video producer’s point: Everything is changing so fast, it is hard to absorb!)

Nevertheless, I transcribed the video’s text on a plane ride, so that I would have the facts at my fingertips. Here they are:

  • A surge of new technologies and social media innovations are altering the media landscape.
  • Convergence is everywhere. It is easier than ever before to reach a large audience, but harder than ever to really connect with it.
  • These changes are affecting the way people behave. Are you ready for the future?
  • Well over 1 million new books are published worldwide every year.
  • A Google Book Search scanner can digitize 1,000 pages an hour.
  • Americans have access to:
    • 1 trillion web pages
    • 65,000 iPhone apps
    • 10,500 radio stations
    • 5,500 magazines
    • 200+ cable TV networks
  • There are 240 million TVs in the U.S.; 2 million are in bathrooms. When was the last time you read a newspaper in the loo?
  • Newspaper circulation is down 7 million over the last 25 years. But in the last 5 years, unique readers of online newspapers are up 30 million.
  • This year (2009), traditional advertising revenue is in steep decline:
    • Newspapers advertising is down 18.7%
    • TV advertising is down 10.1%
    • Radio advertising is down 11.7%
    • Magazine advertising is down 14.8%
  • Meanwhile, digital advertising is growing rapidly:
    • Mobile advertising is up 18.1%
    • Web advertising is up 9.2%
  • 47% of broadcast television viewers say they would pay for ad-less programming.
  • More video was uploaded to YouTube in the last 2 months than if ABC, CBS, and NBC had been airing new content (with no re-runs) 24/7/365 since 1948 (which was when ABC started broadcasting).
  • ABC, CBS, and NBC collectively get 10 million unique visitors per month. These business have been around for a combined 200 years.
  • Myspace, Facebook, and YouTube collectively get 250 million unique visitors per month. None of these sites existed 6 years ago.
  • Forty million people have been Rickroll’d.
  • 95% of all songs downloaded last year weren’t paid for.
  • Wikipedia launched in 2001. It now features over 13 million articles in more than 200 languages.
  • Cisco’s new data switch could move all of Wikipedia in .001 seconds. Makes the wifi at the local coffee shop seem really, really slow, huh?
  • Not slow: Ang Chuang Tang of Singapore. He typed a Guinness Book of World Records-approved 160-character text on his cell phone in 41.52 seconds. That’s about 4 characters per second. OMG!
  • Pop Quiz: how many text messages does the average teen send every month? 584? 1,150? 1,612? Nope. 2,272. Above Average: Brady James of Los Angeles, California sent 217,541 text messages in March 2009.
  • Nokia manufactures 13 cell phones every second. 1,898 since this video started,
  • Right now, 93% of U.S. adults own a cell phone. But ⅓ don’t feel safe using it for purchases—unless we are talking about pizza.
  • Dell claims to have earned $3 million via Twitter posts since 2007.
  • In February 2008, John McCain raised $11 million for his U.S. Presidential bid. That same month, Barack Obama attended no campaign fundraisers. Instead, Obama leveraged online networks to raise $55 million in those 29 days.
  • How are you using social networking sites?
    • Among larger U.S. companies, 17% have disciplined an employee for violating blog or messages board policies.
    • Twitter played an unprecedented role in sharing information during the 2009 Iranian presidential elections.
    • All mentions of the disputed election were bumped from Twitter’s trending topics list when news of Michael Jackson’s death broke.
  • Jackson, Swine Flu, and Barack Obama have been this year’s top subjects for malware distributing emails.
  • 90% of the 200 billion emails sent every day are spam.
  • The mobile device will be the world’s primary connection tool to the Internet in 2020.
  • The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller than the one computer at MIT in 1965.
  • “So what used to fit in a building now fits in your pocket. What fits in your pocket now will fit inside a blood cell in 25 years.” —Ray Kurzweil
  • Now that’s convergence. And now you know.

The sources for all these stats are listed at the end of the video (at about 4:15). If you are so inclined, you can download them in Word or PDF formats.

Question: What impression did this video make on you?

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