Impressive First Week for Captivating

Last week we officially published Captivating: Unveiling the Mystery of a Woman’s Soul by John and Stasi Eldredge. One of our largest chain customers reported that the book had sold 6,957 copies (including the pre-sale units) in their stores last week. To get some perspective on this, they sold 3,244 copies of The Purpose Driven Life during this same period. They sold 1,929 copies of Your Best Life Now by Joel Osteen.

Another customer reported to Gary Davidson, our VP of CBA Trade Sales, that he was trying to build an endcap of the book and customers were buying them as fast as he put them out. I had a similar experience. I took five copies home to my daughters. They scarfed them up so fast, I was afraid I was going to get hurt! All their friends are now reading it. While anecdotal, these are encouraging signs. I’m praying that this book becomes even bigger than Wild at Heart.

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