How to Use the Power of Surprise to Wow Your Clients

5 Unexpected Ways to ‘Outexperience’ Your Competition with a Well-Timed, Personal Gift

This is a guest post by my friend, Brad Johnson, a member of my Inner Circle Mastermind Group. Brad is vice president of marketing for Advisors Excel, works by referral only, and mentors a small group of the country’s most elite financial advisors. His thoughts on growing a successful financial advisory business have been featured in the Wall Street Journal, Investment News, and Financial Planning, among other industry publications. You can find him online at, as well as Twitter, Facebook, and LinkedIn.

If people know you’re thinking about their lives, they’re more likely to want to do business. Here’s a quick story of how I personally created a wow experience that might set the stage for how to pull this off in your practice.

Courtesy of iStock/Lepro

Recently, I took a trip to Nashville, Tennessee, to meet with Michael’s Inner Circle Mastermind Group. A few hours into the meeting, some comments were made by the group about my socks and those of another member, and how cool they were.

This Is Your Life: What Was Big in Season 4 and What’s Coming for Season 5

Thanks for helping to make Season 4 of This Is Your Life a rousing success. We’re taking a breather this week, but Stu McLaren and I will be back next week with Season 5.

Since I started podcasting, This Is Your Life has experienced over 10 million total downloads. And last month was our biggest month ever with 313,720 downloads. That’s a 5 percent gain on June with 297,594 downloads. There’s no way we could have done it without your ongoing interest and enthusiastic support.

Since we’re on hiatus this week, I thought you might enjoy a recap of Season 4’s most-downloaded episodes. Here are the top-five episodes:

  1. Season 4, Episode 6: “Watch Your Mouth
  2. Season 4, Episode 7: “How to Achieve More by Sleeping More
  3. Season 4, Episode 5: “Getting the Most Out of Evernote
  4. Season 4, Episode 10: “The Hidden Dangers of Sitting
  5. Season 4, Episode 11: “Escape Perfectionism Once and for All

And what about Season 5? I’ve got some great shows lined up for you. Here’s just a sample of what’s coming up in the weeks ahead:

  • 3 Life-Changing Benefits You’ll Gain by Getting Outdoors
  • Why a Pessimism Addiction Will Wreck Your Future
  • How to Finally Achieve Work-Life Balance
  • One Simple Change that Will Make You an Awesome Leader
  • 4 Reasons You Should Never Feel Guilty About Making Money

Check back next Wednesday, August 12, when Season 5 gets underway.

Why You Need to Take Care of the People Who Take Care of You

Customers, Bosses, Boards, and Investors Matter—But They Can’t Come First

Some leaders believe that customers are their most important priority. Others believe their boss, their board, or their investors are their most important priority.

Courtesy of iStock/Geber86

I’ve worked in companies where these philosophies were the cultural norm. But I don’t agree with them. I believe your teammates are your most important priority. If you take care of them, they will take care of everything else.

Wanted: Money Wiz with Big Vision for the Future

I’m Looking for a Chief Financial Officer. Are You It?

When I left the corporate suite at Thomas Nelson a few years back I wanted to settle into the life of a solopreneur—writing, speaking, and coaching. Instead I built a lean, rapidly expanding multimillion dollar company.

Courtesy of iStock/kokouu

What I found early on was that as my message resonated, my need for a team grew. There was only one of me, but there were also too many opportunities I couldn’t pass up. Soon a new strategy emerged, I set new goals, and formed a new company.

Now I lead an ambitious team of sixteen people. We’re creating products, launching courses, and business is exceptionally good. We’ve actually doubled our sales every year since I started the company. And that means I need to add another team member—a chief financial officer.

What Would You Give to Finally Have the Impact Your Message Deserves?

Move Fast: It's Your Last Chance to Register for Get Published

When I conducted my most recent reader survey, almost half of you said that you one day hoped to write a book. So let me ask you a question: When will that day come?

Whether you’re a business leader, speaker, blogger, pastor, or podcaster, if you’ve got a book in you, there’s never been a better time to turn that dream into a deal than right now. Why? The tools are now tilted in your favor. But you have to know how to use them.

I reveal exactly how in my Get Published Training Course, but registration is only open for another day. After tonight at 11:59 p.m. Pacific, the offer ends.

Register for my Get Published Training Course and find out everything you need to know about turning your publishing dream into a publishing deal. But move fast. The offer ends at midnight tonight.

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How Can I Wow My Clients And Set Boundaries? [Podcast S04E13]

Plus 11 Other Listener Questions

Welcome to Season 4, Episode 13 of the This Is Your Life podcast. Stu McLaren is filling in for my regular cohost Michele Cushatt. In this episode, we answer your questions about boundaries, bad bosses, and what’s essential in business and life.

We love fielding listener questions on This Is Your Life. Today we’re talking about technology, parenting, effective newsletters, Greg McKeown’s Essentialism, how to get a nap to stay fresh at work, and more.

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What You Need to Negotiate a Fantastic Book Deal

My New eBook Details 6 Factors to Consider When Your Book Goes from Dream to Deal

Let’s say you’ve always wanted to write a book. What would you do if a publisher made you an offer today? What if a deal was waiting in your inbox right now?

The truth is you’ll probably have an agent who can help walk you through all the fine points. But with or without an agent, every author should know the broad strokes of a book deal—what’s usually negotiable, what’s not, what to avoid, and what to celebrate.

There are a lot of details to know: rights, subrights, obligations, determinations, and so on. To help demystify the process, I’ve written a quick-and-easy ebook that breaks it all down to just six key factors.

Will you be ready when your book goes from dream to deal? Register for my Get Published Training Course before tonight at 11:59 p.m. Pacific and get instant access to my new ebook, 6 Factors That Make a Fantastic Book Deal: Key Considerations for Negotiating Your Contract with Confidence.

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Don’t Have Time to Write Your Book? Do it Twice as Fast with Half the Effort

Register Now for My Free New Webinar ‘The Busy Person’s Guide to Writing a Book’

The hardest thing about writing a book is writing a book. I bet you know what I’m talking about. A 500-word blog post is one thing, but a 50,000-word manuscript?

Writing a book can feel like a daunting task. I once heard an author compare it to an ant crossing the interstate. It can be so daunting you never get started. In fact, I know people with life-changing messages to share but feel like they just don’t have the time to get it down.

But what if I told you there’s a proven process to write a book faster than you ever thought possible? There is, and I’m sharing it in my free, upcoming webinar, The Busy Person’s Guide to Writing a Book: 12 Easy Steps for Completing Your Book Twice as Fast with Half The Effort.

Feel like you don’t have enough time to write the book inside you? Register today for my free webinar, The Busy Person’s Guide to Writing a Book and learn the twelve easy steps that can help you finish your book faster than you ever thought possible. Registration is open, but seats are limited. It’s first come, first serve. Sign up before we fill up!

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Think You Can’t Get Published? Here’s Why You’re Wrong

My Get Published Training Course Will Show You How to Work the System and Launch Big

If you’ve always dreamed of writing a book, I have good news. You’re living at the very best moment in history to have the impact your message deserves. But you have your doubts, right?

Maybe you’ve heard the statistics on how many books get automatically rejected by agents and publishers. Maybe you’ve already been rejected.

You know you have an important message to share, but let’s face it: We pour so much of ourselves into a book that rejection is beyond demoralizing. Besides, publishing is so complex, it feels like its rigged against first-time authors. It’s not, if you know how the system works—and how you can work it.

To find out what you can do to get published, sign up for my Get Published Training Course. Registration is now open. But move fast. The offer ends next week.

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Don’t Give up on Your Publishing Dream Until You Read This

Discover What 15,000 People Already Know about How to Beat the Odds and Get Published

The reaction to my free video series, Breaking the Publishing Code, has been phenomenal. We knew the message would resonate. But, we had no idea that nearly 15,000 people just like you would raise their hand and say, “I want to get published and have more impact than ever before!”

Image courtesy of iStock/Steve Debenport

Just like these 15,000 people, you have a message inside that deserves to be shared with the world. If you want to have the kind of impact you’re made for, there’s no better way than sharing your message through a published book.

Do you have a book in you? Register for my free new video training series, Breaking the Publishing Code, to discover how to get your book published. It’s available for a few more days, so register now before it’s gone.

Click to Register!

What if the Barriers Were Only in Your Head? [Podcast S04E12]

Defeating Limiting Beliefs in the 3 Major Areas of Life

Welcome to Season 4, Episode 12 of the This Is Your Life podcast. Stu McLaren is filling in for my regular cohost Michele Cushatt. In this episode, we discuss how to defeat the beliefs that are holding you back.

Most of the things that hold us back are not external. They’re inside our heads and hearts, the limiting beliefs that keep us from making meaningful progress toward our goals—or even setting those goals to begin with.

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