New products are the lifeblood of a company. But product creation can be overwhelming for many business owners. Based on years of experience launching successful products, we share the five-step formula that will take you from drawing board to marketplace in no time.
In this episode, you will:
- Avoid coming up short on your next launch.
- Generate new revenue with killer new products.
- Understand why your customer’s aspiration is crucial to a winning product.
- Identify the key pitfalls that cause many products to fail.
- Learn the elements of a winning product plan.
- Gain valuable tips on marketing your new product.
- See the basics of a surefire product offer.