How to Create New Products

7 Simple Steps from Idea to Launch

New products are the lifeblood of a company. But product creation can be overwhelming for many business owners. Based on years of experience launching successful products, we share the five-step formula that will take you from drawing board to marketplace in no time.

In this episode, you will:

  • Avoid coming up short on your next launch.
  • Generate new revenue with killer new products.
  • Understand why your customer’s aspiration is crucial to a winning product.
  • Identify the key pitfalls that cause many products to fail.
  • Learn the elements of a winning product plan.
  • Gain valuable tips on marketing your new product.
  • See the basics of a surefire product offer.