Platform (Hardcover Book)

3d-platform-cover-nyt-sidebarMichael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

$20 Book – Order Here

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace. Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key? By building a platform. It has never been easier, less expensive, or more possible than right now. . .

The book includes:

  • proven strategies
  • easy-to-replicate formulas
  • practical tips

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed-and win big!-in an increasingly noisy world.

What Others Are Saying:

“I’ve known Michael Hyatt for more than a decade, and during that time I’ve seen him master just about every social media platform that’s hit the scene. He’s used blogging, Facebook, Twitter and more to expand his personal platform from a successful book publisher to a leading national brand of his own. Trust me, this guy knows what he’s talking about—so pay attention!”
New York Times Bestselling Author
The Dave Ramsey Show

“A generous book from a man who knows what he’s talking about. Michael Hyatt has built a platform, and you can too.”
Author of We Are All Weird

“Platform is absolutely essential to delivering value. As a big fan of Michael Hyatt, I’m excited he’s sharing this with you. Your job? Learn about this and implement it. Your success depends on it.”
New York Times Bestselling Author
President, Human Business Works

“I thought I had all I needed to know about the web world until I read Platform. I went from the earth to the moon by applying several of Michael’s easy-to-follow suggestions. Within one month, I grew from 1,500 unique visitors to more than 10,000. It was phenomenal. I just signed on with an Internet Ad Agency to handle ad buys for my website. Michael’s book is crazy great!”
Former President,
Paramount Pictures

“Michael Hyatt is the authority on creating a platform in our crowded world, and Platform is the definitive, step-by-step guide to building a platform—from the ground up. If you’re longing to become a true influencer in this world, Hyatt can teach you how. With Platform, Hyatt’s done the near-impossible: create a guide even more useful than his wildly popular blog!”
Social Innovation
Twitter, Inc.

“I have watched Michael Hyatt build his own platform from the ground up to become one of the largest in the world. And he has done so with the strategies and tips he outlines in this very practical book. Any author, speaker, or small business owner who wants a blueprint for getting the attention and visibility they want, needs to read this book.”
New York Times Bestselling Author
Leadership Expert

“When I finished the last page of Platform, I realized I had more actionable notes from the book than from any other business book I’ve read in years. This is the definitive guidebook for building an online presence. Michael Hyatt, one of the pioneers of social networking and blogging, shares his successful blueprint for raising your visibility. Learn from his experience and save yourself time, money, and frustration by following his step-by-step advice.”
President & CEO
Ingram Content Group, Inc.

“In today’s world, having an idea isn’t enough to land a book or record deal, get a movie made, or find funding for your startup. You need a platform: A connected following that’s ready to try, buy, and spread the word. Finally, in a single book, the blueprint for your platform is revealed by blog wunderkind Michael Hyatt. You’ll finish this book slowly, because his simple but powerful advice will interrupt you with go-do-it-now urgency. Read it and expand your influence.”
Former Chief Solutions Officer at Yahoo
Author of Today We Are Rich

“For the last five years, if I ever had a question about platform building, social media or standing out amidst the clutter, I turned to one place—Michael Hyatt. As an author who turned a blog into a book and made countless mistakes along the way, I couldn’t get my hands on Platform fast enough. Michael Hyatt has written the handbook to one of the biggest cultural revolutions in the last fifty years.”
Bestselling Author of Quitter,
Closing the Gap Between Your
Day Job and Your Dream Job

“Michael Hyatt offers step-by-step guidance on how to build a platform from the ground up. From starting a blog to creating an online media kit, from building a speaking page to getting more Twitter followers, it’s all here—everything you need to know to build your own platform and start getting the attention you deserve.”
New York Times Bestselling Author of
How Do You Kill 11 Million People,
The Noticer, and The Traveler’s Gift

“I wish I had this book when I wrote my first book. Michael Hyatt has demystified what it takes to build and sustain a strong platform.”
Principal, Duarte Design, Inc. Author, Slide:ology and Resonate

“Leaders are platform builders. And building a platform in today’s noisy and distracted culture is tough, but Michael Hyatt understands what it takes to get there. Everything he writes about he has practiced and lived out. He has the know-how and influence that you’ll want to learn from, providing expertise on the who and what of platform building. This book is important, timely, and deeply practical for any leader hoping to expand their reach and influence, and raise the visibility of their brand, product, service, or cause. I highly recommend it!”
President, Catalyst

“Michael Hyatt has put together the most comprehensive and easy-to-follow resource on platform-building I’ve seen. Not only is his method dead-on accurate and trustworthy, it’s also DO-able, because he’s actually done it and proven that it works. I’d recommend his advice to all authors, and as a business-person, I’m following it too.”
Literary Agent, Books & Such
Blogger at

“Yes, talent, desire, and passion are key elements for success as an author, musician, artist, coach, or speaker. But this book identifies the elephant in the room—the other 90 percent of the process necessary to have a voice in today’s arena.”
Creative Thinker at and
Author of 48 Days to the Work You Love

“Michael Hyatt is a pioneer in social media who is now generously sharing his ‘secrets’ with those of us who have been marveling at his success for many years. Whether you are a seasoned writer, blogger, speaker, and social media enthusiast, or just now starting out, this book will help you take that next step and begin to build a platform of your own.”
President & COO, Chick-fil-A, Inc.

“Michael Hyatt is a master of clear communication with major take-away. He has a gift for conquering complex problems with doable steps and memorable strategies. This book is a must-read for anyone hoping to bring awareness to their product, service, or mission.”
Senior Pastor of
Author of Soul Detox

“Finally! A book that goes beyond the usual fluff you hear and tells you how to actually build an audience. Michael Hyatt’s Platform is the essential guide to finding your true fans and keeping them. I am recommending this book to every author, artist, and entrepreneur I know—and probably will be for years.”
Author, Wrecked: When a
Painful World Slams into
Your Comfortable Life

“Platform is a book you can open to any chapter and find a list of practical actions you can put on your calendar today that will begin building your platform immediately. This information is crucial for anyone trying to capture the eyes, ears, and hearts of people in today’s world. I am purchasing a copy for my entire team, so we can go through it together and implement this strategy.”
Author of Fully Alive
Speaker and Communications Trainer

“For business owners, speakers, authors or anyone who is adamant that they have a message to share, this is the book for you. Michael has nailed it from concept to creation to connection. If you want to be heard, there have to be ears pointing in your direction! Platform is the perfect formula for getting as many ears as possible in listening range so you can be heard above the rest of the clamor.”
Author of The Barefoot Executive
Host of BarefootExecutive.TV

“This isn’t just a book, it’s a flatbed truck full of construction materials which just backed up to your door. Michael Hyatt doesn’t just give us a pile of wood, a bag of concrete, some nails and tell us to start building. He gives us a set of plans that have worked for him and he gives us practical and insightful ideas in this book about how we can build some scaffolding around our dreams.”
Author of Love Does: Discover a Secretly
Incredible Life in an Ordinary World

“I’ve watched Michael Hyatt successfully build his platform over the past few years. As a result, I’ve learned a ton about the importance of building a platform, engaging the tribe, and adding value to the conversation. His ability to inspire WOW pushes me to continually change my online strategy and improve. I can’t wait for you to read this book. It will be everything you need to build your platform and make a difference in the world—even starting from zero.”
Artist Relations Director, USA
Compassion International

“So you have a message that needs to be heard, but you lack the ‘know how’ or dollars required to get your message out. In other words, you don’t have a platform. My friend and client Michael Hyatt will change that for you. Buy this book, read it, and apply it. Get your message out to all of us who need to hear it. He can and will help you.”
CEO & Executive Coach,
Building Champions, Inc.

“I try to emulate everything Michael Hyatt does, because I know when he writes, it is coming from personal experience and success. In a day when everyone needs a platform to succeed, this is a needed book.”
Grace Community Church

“Michael Hyatt has given much of his professional career to helping others achieve their potential. And he helps others by pioneering a way and then teaching people his way. In Platform, he’s accumulated the best of his counsel and advice. If you’d like to expand your influence, read Platform and then read it again.”
New York Times Bestselling Author of
A Million Miles in a Thousand Years and
Blue Like Jazz

“Michael Hyatt’s Platform is exactly what every entrepreneur and forward-thinker needs to build an effective, winsome platform—the kind that woos tribe members and inspires action. Hyatt demystifies social media through friendly step-by-step instructions, interesting stories, and hard facts. Not only does he inspire you to look at platform differently, he emulates what he writes.”
Author of Fourteen books

“Michael Hyatt is one of my heroes. I follow his lead on almost everything. My business and personal life have been radically transformed by his example. Over the years I have learned that one of the shortcuts to success is the concept of modeling. If you want to be successful with your Platform then study what Mike has learned and applied in his new book. Otherwise, you’ll probably end up as one of the casualties we see all too often in the industry.”
President/CEO, Michael Smith & Associates
Veteran Artist Manager

“Michael Hyatt is a platform Guru who created an international following that went from nothing to WOW in record time. In this amazing book Platform he reveals his success secrets taking the reader from WOW to HOW. Anyone wanting to succeed at marketing a product such as themselves will find Platform an invaluable handbook for success.”
Best-selling author, founder of Women of Faith, and
Host of NewLife Live radio and television talk show