Welcome to the new season of This Is Your Life. In this fourth episode, Michele Cushatt, my co-host, and I talk about why you need to focus on building an email list and provide seven strategies for doing so.
I wish I had paid more attention to building an email list when I started blogging. Nothing is more important as a platform-builder. More than any other single factor, it determines whether or not you can successfully monetize your blog.
Listen to the AudioIn this episode we discuss seven strategies for building your list:
- Create content worth reading.
- Use a dedicated list subscription system.
- Make your signup form highly visible.
- Offer an incentive for subscribing.
- Design a branded email template.
- Follow-up with your subscribers.
- Remind your readers to sign up.
Read the Transcript
Join the Conversation
My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:
Question: What’s one action you can take this week to accelerate the growth of your email list? You can leave a comment by clicking here.
Binge on All 13 Episodes!
If you want to listen to more episodes, you will find all thirteen audio episodes of Season 1 here. I release the video episodes weekly, as they are not yet available for batch listening. If you are looking for previous episodes, you can find Season 0 here
Explore Additional Resources
In this episode we mentioned several resources, including:
- Book: Advertising Headlines That Make You Rich by David Garfinkel
Book: Permission Marketing by Seth Godin
Book: Platform: Get Noticed in a Noisy World by Michael Hyatt
eBook: Inside My Toolbox: 99 Resources to Make Your Personal and Business Life Hum by Michael Hyatt
Software: Get Noticed! Theme™ for WordPress
Website: “How to Write Magnetic Headlines” by Copyblogger
Ask Me a Question
If you have a question, comment, thought or concern, you can do so by clicking here. We’d love to hear from you.
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