Episode 11: The 5 Elements of a Powerful, Personal Brand [Podcast]

Welcome to the new season of This Is Your Life. In this eleventh episode, Michele Cushatt, my co-host, and I talk about the five elements that must be present in your brand for it to be truly powerful.

For more than a year now, Megan Miller, the dean of Platform University and I record something we call our “Member Makeover.” Once a month, people from our community volunteer to have us review their online platforms and their brands. We select one member and then do a screencast with our recommendations for how they can improve.

Listen to the Audio

What we’ve found is we keep coming back to the same five elements. If one of these is missing, it will handicap you in a significant way.

So what are those five elements?

  1. A Well-Defined Audience
  2. A Clear Value Proposition
  3. A Compelling Brand Slogan
  4. An Engaging Headshot
  5. Simple Graphic Components

Read the Transcript

You can download a complete, word-for-word transcript of this episode here, courtesy of Ginger Schell, a professional transcriptionist, who does all my transcriptions.

Join the Conversation

My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:

Question: Which of these five elements do you need to tackle first in building your own personal brand?

Binge on All 13 Episodes!

If you want to listen to more episodes, you will find all thirteen audio episodes of Season 1 here. I release the video episodes weekly, as they are not yet available for batch listening. If you are looking for previous episodes, you can find Season 0 here

Explore Additional Resources

In this episode we mentioned several resources, including:

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