Welcome to Season 2, Episode 3 of the This Is Your Life podcast. In this second episode, Michele Cushatt and I discuss ten different kinds of social media posts you can use to keep your followers engaged and attract new ones.
It’s challenging to keep creating fresh, new content. Yet this is essential if we want to keep our current followers engaged. We have to add value.
Listen to the AudioIt’s also important if we want to grow our social media footprint and add new followers. The problem is that it’s easy to get stuck in a rut and keep churning out the same kinds of posts, day after day.
Watch the Video
In this episode, we provide a list of ten different kinds of posts. Next time you get stuck, you can use this list to stimulate your thinking and do something new. We discuss:
- How you can share articles, websites, products, and tools that will make you an indispensable resource in your niche.
How to be generous in reposting or retweeting someone else’s content. This is helpful to your followers, of course, but it can also be smart as you think about finding strategic partners for the future.
One thing you must watch out for in sharing other people’s content, you don’t hurt your own brand and credibility.
How often you should share your own content. You want to make sure people see it, but you don’t want to become annoying in the process.
Whether or not you should share personal items in the context of social media channel for your business. We discuss the plusses and minuses and how much is too much.
How to ask questions in a way that doesn’t feel contrived. We also discuss what kinds of questions promote engagement and what kinds shut it down before it begins.
Whether or not you should respond to every comment and question.
Read the Transcript
Join the Conversation
My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:
Question: What kinds of posts have worked best for you?
Binge on All 13 Episodes!
If you want to listen to more episodes, you will find all thirteen audio episodes of Season 2 here. I release the video episodes weekly, as they are not yet available for batch listening. If you are looking for previous episodes, you can find Season 0 here and Season 1 here.
Explore Additional Resources
In this episode we mentioned one resource:
- Book: Platform: Get Noticed in a Noisy World by Michael Hyatt
Conference: Platform Conference
Membership: Platform University
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