The Danger in Dirty Words [Podcast S05E06]

Why Public Profanity Is Bad for Your Bottom Line

Welcome to Season 5, Episode 6 of the This Is Your Life podcast. Stu McLaren is filling in for my regular cohost Michele Cushatt. In this episode, we discuss how foul language could be fouling up your business.

We’ve all heard business leaders, coaches, and speakers who’ve made cussing part of their shtick. It can be tempting to emulate them, but there are several simple reasons public profanity can damage your brand and your bottom line. Do you know what they are?

Listen to the Audio

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In this episode, you’ll discover:

  • That refraining from profanity is as much about pragmatism as morality.
  • Why cussing is costing you potential customers.
  • The one excuse most people use to justify profanity, and why it’s not very convincing.
  • The five specific ways that cussing can ding your brand.
  • The one reason profanity loses its power to shock and impress over time.

Read the Transcript

You can download a complete, word-for-word transcript of this episode here, courtesy of Ginger Schell, a professional transcriptionist, who does all my transcriptions.

Join the Conversation

My favorite part of doing these podcasts is participating in the conversation they provoke. Each week, I ask one question. This week, it is this:

Question: When you hear a business leader or speaker cuss, what is your reaction?

Explore Additional Resources

In this episode we mentioned the following resources:

Binge on All 13 Episodes!

If you want to listen to more episodes, you will find all thirteen audio episodes of Season 4 here. I release the video episodes weekly, as they are not yet available for batch listening. If you are looking for previous episodes, you can find Season 0 here, Season 1 here, Season 2 here, Season 3 here, Season 4 here, and Season 5 here.

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