I know. I’ve been posting a lot this week about Platform University. One big reason: Enrollment only happens twice a year—and today’s the cutoff for the fall semester. Tonight, after 11:59 p.m. Pacific, the doors close for another six months.
But there’s an even bigger reason: I am seriously passionate about the content and community at Platform University. Based on what I’ve seen so far, every new member added means the potential to transform more lives because of the insight and experience each new person brings to the party.
I’ve also noticed something interesting since we opened registration last week: Many people see the word platform and think, “I’m not an author or a speaker. This thing isn’t for me.”
Not so fast.
Here’s the truth: Platform University is about getting noticed in a noisy world. And that’s something a lot of people—anybody with something to say or sell—can benefit from.
I can think of all kinds of people who would increase their chance to win in a crowded marketplace by taking advantage of the premium video content and engaged community Platform University offers.
Here are just three examples. Do any of these describe you?
1. The Marketing Pro
I had a fascinating conversation with someone on my team who worked the last ten years in online marketing. One of the first things I asked her to do when I hired her was to immerse herself in the content at Platform University. Here’s what she said:
Wow! My mind is blown. I have been reading marketing advice online for a decade. This is stuff I’ve never heard before—way better than even the best blogs I read or even the marketing conferences I’ve paid to attend. Thanks for the marketing MBA!
For marketers, it all comes down to getting the right message to the right people at the right time. That’s the focus at Platform University, too.
One of the videos you’ll get instant access to when you join is from New York Times best-selling author Donald Miller. The branding framework he teaches in this video has revolutionized my own thinking about marketing, and I’m already seeing results in my own business.
I bet it will do the same for you. You can justify the cost of membership for that video alone. And that’s just the start. You’ll also gain instant access to classes on “Using Facebook to Create Massive Engagement” and “How to Grow Your Social Media Following in 30 Minutes a Day.”
2. The Local Business Owner
Starting and running a business is one of the toughest things anyone can choose to do. Whether it’s a real estate office, restaurant, design shop, consulting company, clothing boutique, or law firm, there are so many essential details it feel impossible to manage them all.
But in the midst of payroll, orders, projects, and all the rest, how are you reaching your customers? What are you doing to ensure that your business is the one they call or visit when they need what you sell?
Content marketing and social media can seem overwhelming, especially given everything else you have to deal with. Many business owners fork over thousands of dollars a year to an agency or a consultant for results that sometimes hardly seem to justify the expense.
But the truth is you can accomplish a lot on your own. Platform University will demystify content marketing, social media, and help you feel confident about online marketing.
You know your competition, and you’re always thinking about ways you can stand out. Your online efforts are a key piece of that puzzle, and Platform University can help with laser-focused courses like “The Busy Person’s Guide to Building a Platform.”
3. The Person with Nothing More Than a Great Idea
You know who you are. You’ve had this idea for a blog that you think people would love. But while the content lights your fire, the thought of setting everything up is like a bucket of cold water.
Maybe you think you’re not ready—that it’s too soon for you to benefit from the content at Platform University. I actually think this is the best time to join.
First, you can get the encouragement and support you need to turn up the heat.
Second, you can avoid the missteps that almost everyone makes when they start out. You can begin with clarity about your brand and audience. You’ll know how to start building an email list right away, instead of waiting for several years to start like I did.
Maybe you’ve already got a blog or podcast you’ve let sit dormant for a while. That’s okay. If that idea keeps nagging you, listen. Join Platform University, and we’ll help you turn it into something powerful with practical courses on “How to Finally Post Consistently on Your Blog” and “How to Write Your Next Blog Post in 70 Minutes or Less.”
If you want to reach more people and create a bigger impact for your product, message, or clients, Platform University’s premium training and community can help you cut through the noise and really stand out—but only if you act today.
There’s no risk in joining. The monthly cost amounts to just a dollar a day, and you can cancel at any time.
Don’t put this decision off! Once enrollment closes, it won’t be available again till next year.
Question: What questions do you have about Platform University that I can answer for you?