Over the years, I’ve coached thousands of online entrepreneurs and aspiring business-builders. Whether they’ve already started or they’re hoping to make the leap, there’s one concern they all have in common: How do I know people will actually buy what I produce? You see two distinct scenarios in your mind’s eye. The first involves your […]
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When I talk with people about the frustrations they feel in building an engaged online following, slow growth and insufficient time come up more frequently than anything else. I get it. When I first started blogging, I would spend hours on an important post, expecting it would take off. But no matter how much time […]
I’ve been doing reader surveys since 2009, and I get excited every time the numbers come in. As far as I’m concerned, a reader survey is the best way to get real, useful, concrete data on the people I want to serve best: you. Last month I launched my 2015 reader survey. I do a […]
Last November, I launched my most recent Reader Survey. This is the fourth year I have gone through this exercise. I have benefited enormously each time. Ultimately, I think it also benefits you, because it helps me improve the content I create, whether on this blog, my podcast, or elsewhere. More than twenty-eight hundred people […]
Recently, I shared with an audience how my blog traffic has grown annually since I started in 2004. I gleaned four insights that should encourage anyone setting out to build a platform.
My blog traffic is up 164 percent over the same time last year. Mindy, my advertising manager, is pressuring me to raise my rates, to bring them more in line with the market. Now is the time to get a deal.
Delivering a powerful presentation takes more than words. Guest poster Brian Owen shares four lessons he learned from an acting coach.
Should you focus on polishing your message or building your platform? The truth is you need both. In this guest post, Carrie Wilkerson, explain why it is important to focus on your platform.