Now is a good time to review your previous year’s blogging results. Here are my top 10 posts and what I learned from evaluating them.
Archive for bestsellers
Aspiring authors often ask what they can do to hit the bestseller list. Here are the seven actions I took to get my book on all three major lists.
My friend, John Maxwell, is hosting a one-day live event called “A Day About Books.” It is an unprecedented opportunity to learn from someone who has written seventy-plus books and sold more than twenty million copies.
This is an exclusive opportunity for 100 people. Get an advance copy of the book and several other benefits just by helping us sperad the word.
My new book, Platform, just started shipping to stores. But don’t buy it yet! Purchase it during the week of May 21–25 and get seven free bonuses worth $375.98.
The books in the table below represent the top 100 bestselling Christian books of 2010. It is based on unit sales for the twelve months ending December 31, 2010.
Obviously, they are doing this to drive traffic to their stores, hoping that consumers will buy enough other items to offset their loss on these titles. In my opinion, this strategy will prove catastrophic for publishers, authors, booksellers, mass retailers, and ultimately consumers. … Therefore, I think Amazon needs to either raise the price of eBooks to more closely mirror the hardcover or trade paper prices, or we as publishers should delay the release of eBooks and think of them more as a digital mass market product.
The moral of the story? Knowing what the public will respond to is still shrouded in mystery. If we could reduce it to a simple algorithm, we would. Then we could only publish the bestsellers. But, alas, this is not possible.
A few weeks ago, Publishers Weekly published their list of bestsellers for 2008. They included all books that sold more than 100,000 copies. There were 155 fiction titles that made the cut and 119 non-fiction titles. I read through the lists, highlighting the ones that could be considered “Christian,” since I run a Christian publishing company.
I’ve seen plenty of big-name authors fall flat on their face. And I have eaten my share of unrecouped royalty advances from these under-performing titles. Media exposure does not always result in a bestselling book. Too often I have seen publishers rely on the platform and not pay enough attention to the quality of the product. This is a recipe for disaster.
Competitive advantage can also include an author’s media platform or some other built-in audience, the topic’s relevance to current events, a unique perspective that isn’t well-represented in the marketplace, or any number of things that give the book a natural advantage over similar books. … Competitive advantage can also include an author’s media platform or some other built-in audience, the topic’s relevance to current events, a unique perspective that isn’t well-represented in the marketplace, or any number of things that give the book a natural advantage over similar books.
But we can still do a much better job of focusing on the authors and the content with the most potential. … It is easy to get excited about a new author or a new title, but the truth is that you never know what you have until you publish the book and see if people are willing to part with their hard-earned cash to buy it.