This is a guest post by Ray Edwards. He is is a marketing strategist, copywriter, speaker, and author. You can read his blog and follow him on Twitter. Your readers decide whether your blog post is worth their time within a few seconds. Most of that decision is based on the post title (or “headline”). […]
Archive for Blog Titles
If there’s one thing every publishing professional hates, it’s a title meeting. Why? Because coming up with compelling book titles is arduous, time-consuming work. Yet nothing in the marketing mix is more important than a strong title.