If there’s one question about platform building I hear more than any other, it’s this: “How can I drive more traffic?” We’re all asking it, right? We want to influence as many people as we can with our message, and that means connecting with as many readers as possible. But how? I’m a firm believer […]
I have heard the blogging experts talk about all kinds of things, from blogging platforms to SEO. But I rarely hear them talk about the one thing that is essential: content. All of these other items are interesting, but none of them will help you if you don’t write great—or at least, pretty good—blog posts.