Those of us who invest our time in crafting original blog content want to make sure that our investment has a good return. We want to provide great content, but we have limited time. In today’s podcast, we give you a seven step system for getting the most traction for your blogging efforts.
If you’re serious about extending your influence and increasing your impact, I recommend blogging with WordPress. There are two ways to go.
WordPress.com is great for beginners. It’s free, easy to use, and WordPress hosts your site. But if you really want to maximize your message, you’ll want to upgrade to self-hosted WordPress, also known as WordPress.org.
With self-hosted WordPress, you download the software for free and install it on your own server or one you lease. Modern hosting services like Bluehost let you do this with just a couple of clicks.
Bluehost is WordPress’ own top hosting recommendation. They host over a million WordPress blogs with 24-7 customer support.
If you’re a leader and you don’t have a blog, then you are missing out on one of the greatest leadership tools ever invented. With a blog, you can literally influence hundreds and thousands of people at a time. Today, I’m going to give you my 10 reasons why every leader needs a blog and what you need to do to get started.
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Some people have suggested that blogging is dead. I couldn’t disagree more. After 12 years of blogging, I still think it’s the single best way to get the word out about your message, cause, or brand. Today, I’m going to give you my best advice on starting a successful blog.
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I create a lot of content across my blog, podcast, online courses, books, and membership site. And sometimes readers and other content creators wonder about my strategy.
The other day I heard from a reader who not only follows my blog and podcast, but is also a Platform University member and follows #VirtualMentor. When he heard about my new Influence and Impact Summit, he was shocked. “You produce so much great content that it’s becoming almost impossible to follow you fully,” he said. “What is your strategy?”
Well, I’ll tell you.
It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true?
I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it and fell in love with the medium too.
It wasn’t long at all before I discovered that Twitter is one of the most powerful communication tools ever invented. It also wasn’t long before I got an earful from critics who said social media was bad news.
If you have ever known a clean-shaven man who quickly grew a beard, you have a clue about changes in the publishing industry over the past five to ten years. Publishing today looks very different from how it looked a few years ago, and the transition can catch you off guard.
Whether it’s the decline of bricks-and-mortar retail, the advent of ebooks, the audiobook boom, the democratization of media channels, or any of innumerable other changes, the shifts have been rapid and dramatic. Even the nimblest publishing professional can have trouble keeping up.
But among authors one group in particular has been able to capitalize on upheaval in the publishing world: bloggers.
I follow a lot of blogs. I also stop following a lot. Why? My day is the same length as everyone’s, and frankly life’s too short to read bad blogs.
Once I started blogging over a decade ago, I became a student of the art. Through trial and error I learned what worked, what didn’t, and how to improve my approach. I’ve shared a lot of what I’ve learned right here and at Platform University.
One thing I’ve discovered is that when bloggers go wrong, we tend to do it in the same ways. And that’s actually good news because it means it’s easy to diagnose and fix many of our problems.
One of the most important aspects of building your platform is consistency. But creating great content on a regular basis is time consuming, right? Not if you follow my simple, step-by-step workflow for content creation.
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It’s not as difficult as it might seem to get your message the attention it deserves, especially when so many others are doing it so poorly. All you need to do is to make a few small changes to really move the needle.
Blogger and speaker Jackie Bledsoe is a regular guy with a important message to share on helping men lead and love their families. He’s getting traction, but not the kind he needs to really break out from the crowd.
He has a book coming out soon, and he knows a bigger platform would dramatically improve his chances of success. However, he’s not sure where to start. It seems overwhelming. (Sound familiar?)
In my new, free video series, Your Platform Makeover I give Jackie an intensive, high-octane reboot. And the great news is that everything I show him can also help you skyrocket your blog’s traffic, growth, and impact.
There’s usually a narrow gap separating winners from people who give up and go home early. If I had to label that gap, I’d call it mindset, and it’s critical when we’re talking about building your platform.
When I was in ninth grade I broke my right elbow. Living with the cast would have been frustrating under any circumstance, but I had just started taking guitar lessons. It’s hard enough memorizing chords and running scales, but I had to do it with a big piece of plaster on my arm.
As tough as the physical challenge was, the mental battles were more significant. It took a mindset of focus and determination to succeed. And I think that’s true for anything in life that really matters.