7 Reasons to Convert Your WordPress.com Blog to WordPress.org

Plus One Smart Reason to Do It Today

If you’re serious about extending your influence and increasing your impact, I recommend blogging with WordPress. There are two ways to go. WordPress.com is great for beginners. It’s free, easy to use, and WordPress hosts your site. But if you really want to maximize your message, you’ll want to upgrade to self-hosted WordPress, also known […]

10 Reasons Every Leader Needs a Blog [Podcast S07E13]

(And How to Get Started)

Welcome to Season 7, Episode 13 of the This Is Your Life podcast. In this episode, Michele Cushatt and I discuss why we think blogging is an absolute must for leaders today. If you’re a leader and you don’t have a blog, then you are missing out on one of the greatest leadership tools ever invented. […]

My Advice to New Bloggers [Podcast S07E12]

8 Steps to Success

Welcome to Season 7, Episode 12 of the This Is Your Life podcast. In this episode, Michele Cushatt and I discuss 8 steps to success for new bloggers. Some people have suggested that blogging is dead. I couldn’t disagree more. After 12 years of blogging, I still think it’s the single best way to get the […]

4 Stages for Creating Maximum Impact for Your Message

The Inside Scoop on My Content Strategy

I create a lot of content across my blog, podcast, online courses, books, and membership site. And sometimes readers and other content creators wonder about my strategy. The other day I heard from a reader who not only follows my blog and podcast, but is also a Platform University member and follows #VirtualMentor. When he […]

It’s Not all Bad News: The Upside of Social Media

4 Reasons Twitter, Facebook, and Instagram Are Making the World a Better Place

It’s popular to complain about social media and talk about how it is destroying our culture, but what if the exact opposite is true? I joined Twitter on April 6, 2008. A friend urged me to check it out. He was already using it and loved it. So after some initial eye-rolling, I tried it […]

5 Reasons Publishers LOVE Bloggers

Why Blogging Might Be Your Fastest Way to Secure a Book Deal

If you have ever known a clean-shaven man who quickly grew a beard, you have a clue about changes in the publishing industry over the past five to ten years. Publishing today looks very different from how it looked a few years ago, and the transition can catch you off guard. Whether it’s the decline […]

Blogging Gone Bad: 7 Mistakes You Don’t Want to Make

Plus Easy Fixes to Gain and Retain the Readers Your Message Deserves

I follow a lot of blogs. I also stop following a lot. Why? My day is the same length as everyone’s, and frankly life’s too short to read bad blogs. Once I started blogging over a decade ago, I became a student of the art. Through trial and error I learned what worked, what didn’t, […]

How to Write a Blog Post in 70 Minutes or Less [Podcast S03E08]

My Step-by-Step Workflow for Content Creation

Welcome to Season 3, Episode 8 of the This Is Your Life podcast. In this eighth episode, Michele Cushatt and I discuss how to stay consistent with your blogging in just 70 minutes. One of the most important aspects of building your platform is consistency. But creating great content on a regular basis is time […]

The 3 Biggest Mental Battles Every Blogger Faces

There’s usually a narrow gap separating winners from people who give up and go home early. If I had to label that gap, I’d call it mindset, and it’s critical when we’re talking about building your platform. When I was in ninth grade I broke my right elbow. Living with the cast would have been […]

How to Blog if You Don’t Have Time

How to Blog if You Don't Have Time

If you want your message to reach the maximum number of people, a blog is hands down the best means I know. But who’s got time? It doesn’t matter if I’m speaking with someone just starting to blog or someone who’s been building their platform for a few years, the No. 1 struggle people face […]