5 People to Consider for Your Blog Audience

5 People to Consider for Your Blog Audience

This is a guest post by Joseph LaLonde. He is a youth leader at Oak Crest Church of God and a leadership blogger. You can read his blog and follow him on Twitter. When I began writing my blog, I wanted to reach everyone. Young, old, and anyone in-between. Choosing everyone as my audience seemed […]

A Peek Inside Max Lucado’s Writing Process

Writing is lonely but fascinating work. That’s why I love talking to other writers, especially accomplished ones like my good friend, Max Lucado. I had the privilege of being his publisher for many years. As you probably know, Max is the author of almost 100 books with more than 80 million copies in print. There […]

4 Considerations in Picking a Website Name

4 Name Options for Your Website

One of the first questions you must answer as a would-be platform-builder is this: What do I name my site? This is also one of the questions I am most frequently asked when speaking on the topic of Platform. You basically have four options:

3 People You Need to Ignore Online

3 People You Need to Ignore Online

I am on sabbatical for the next few weeks. While I am gone, I have asked some of my favorite bloggers to stand in for me. This is a guest post by Jon Acuff, the author of four books including Start. He also founded the Start Conference, a two-day event in Nashville to help you […]

How to Start a Blog in 4 Easy Steps

How to Start a Blog in 4 Easy Steps

In this short video, I tell you my four simple steps to starting a blog. It may sounds basic, but creating quality content and getting it into the hands of your readers is the foundation for building a successful platform. If you don’t have this, nothing else matters. Whether you are starting your first blog, […]