In this video I reveal the dumbest, most costly mistakes I made in building my platform, especially in the early years. If I had known then, what I know now, I would be so much further ahead today.
With the publication of my new book last year, I introduced to you the importance of building a platform and shared a framework for doing so. It was an exciting time. The book hit the New York Times, USA Today, and Wall Street Journal bestseller lists.
More meaningful to me, I received thousands of e-mails and social media messages from readers who were inspired to start building their platform. Evidently, my book created the possibility and pointed the way.
But that was just the beginning …
A young man once asked a wise old woman, “When is the best time to plant an oak tree?” She answered: “Twenty years ago.” He then asked, “When is the second best time?” She answered, ”Today.”
So it is with a platform.
It would have been great if you had started five or ten years ago. But if you haven’t, 2013 is the best time ever to launch yours or take it to the next level.
Now is a good time to review your previous year’s blogging results and see what you can learn. I just went through this exercise today and thought I’d share what I learned. Hopefully, it will encourage you to do a similar assessment.
Here are my top 10 posts for the year, along with the number of page views they generated:
I’m pleased to announce that we are now moving into private beta for my new Get Noticed! Theme for WordPress. When I announced this theme back in September, I never dreamed so many people would be interested.
So far, 2,474 people have signed up to receive news and updates about the theme. Unfortunately, I have been woefully remiss in providing those updates. I am embarrassed to admit this is the first update since that original post.
When I started out in blogging, I didn’t know how to put a blog post together. I started by simply typing out my thoughts. But it quickly became clear that, if I wanted readers, I needed a better plan.
However great a writer you are, your posts will only get read if they’re well structured. That doesn’t just mean having a gripping introduction (though that’s an important part of it). It also means getting the main body of your post right.
I am about to launch my own premium WordPress theme. It is called GetNoticed! and is based on the principles I share in my New York Times bestseller, Platform: Get Noticed in a Noisy World.
Andrew Buckman, my web developer, and I built this theme from the ground up. Our goal was to create a theme for anyone wanting to build a personal brand. This includes authors, comedians, speakers, pastors, and corporate executives.
You have to remain flexible with social media. What works six months ago, may not work today. What works today, may not work six months from now. I believe this principle even applies to blogging frequency.
In my book, Platform: Get Noticed in a Noisy World, I said “there is a direct correlation between frequency and traffic” (see p. 99). I then suggest that the more you post, the greater your traffic.
Since posting my screencast on How to Install WordPress in 20 Minutes or Less, numerous people have written to ask, “What WordPress plugins should I install?”
That depends on what you are trying to accomplish. However, I thought I would post my current list in order to stimulate your thinking plus getting a few ideas from you.
I get asked every week about the various resources I am using. Last week, a blogger asked about my podcast equipment. Another asked about the productivity apps I am using on my Mac. Still another, asked if I could recommend some leadership resources.
So, I thought I’d write a series of posts on these resources, devoting one post to each category. When I get done, I plan to collect these into a permanent page on my blog. In this post, I want to share my blogging tools.
Here are my fifteen go-to resources:
In this episode, I talk about how to write killer blog posts. I define what constitutes a killer blog post and then share seven keys for writing one.
In Episode 13, I shared how my blog traffic has grown from a few hundred unique visitors a month when I first started in 2004 to about 300,000 unique visitors a month now.