With the publication of my new book last year, I introduced to you the importance of building a platform and shared a framework for doing so. It was an exciting time. The book hit the New York Times, USA Today, and Wall Street Journal bestseller lists.
More meaningful to me, I received thousands of e-mails and social media messages from readers who were inspired to start building their platform. Evidently, my book created the possibility and pointed the way.
Now is a good time to review your previous year’s blogging results and see what you can learn. I just went through this exercise today and thought I’d share what I learned. Hopefully, it will encourage you to do a similar assessment.
I’m pleased to announce that we are now moving into private beta for my new Get Noticed! Theme for WordPress. When I announced this theme back in September, I never dreamed so many people would be interested.
So far, 2,474 people have signed up to receive news and updates about the theme. Unfortunately, I have been woefully remiss in providing those updates. I am embarrassed to admit this is the first update since that original post.
When I started out in blogging, I didn’t know how to put a blog post together. I started by simply typing out my thoughts. But it quickly became clear that, if I wanted readers, I needed a better plan.
However great a writer you are, your posts will only get read if they’re well structured. That doesn’t just mean having a gripping introduction (though that’s an important part of it). It also means getting the main body of your post right.
We shipped 150 copies of our Limited Release Preview on July 15th. We will be making more copies available in the next few weeks. If you wanted to be notified, make sure you signup at the bottom of this post.
Andrew Buckman, my web developer, and I built this theme from the ground up. Our goal was to create a theme for anyone wanting to build a personal brand. This includes authors, comedians, speakers, pastors, and corporate executives.
You have to remain flexible with social media. What works six months ago, may not work today. What works today, may not work six months from now. I believe this principle even applies to blogging frequency.
I get asked every week about the various resources I am using. Last week, a blogger asked about my podcast equipment. Another asked about the productivity apps I am using on my Mac. Still another, asked if I could recommend some leadership resources.
So, I thought I’d write a series of posts on these resources, devoting one post to each category. When I get done, I plan to collect these into a permanent page on my blog. In this post, I want to share my blogging tools.