Twitter can be a fantastic tool for promoting your book. Here are nine ways to insure that you get the full benefit of Twitter for your marketing campaign.
Archive for book marketing
Publishers are increasingly using “book trailers” to raise awareness for their books. We are certainly using them here at Thomas Nelson. For some projects, they are very, very effective.
Since Google introduced its Book Search program, we have been fielding questions from authors and agents. They are concerned that Google has scanned their books and the results are showing up in Google search. The primary concern is that consumers will not buy books because. Why? Two reasons.
The old model where a writer got to write and only the publisher promoted is no longer the case. The expectation is that you to actively market your books via speaking, social media, web presence, radio, TV, video, etc. Many times this is a fun process, though it does cut into writing time.
We have decided to re-design the spines of our books. Please go take a look at what we’ve created and cast your vote. It really will count and influence how our books look on the shelves of your favorite bookseller in the years to come. Once we get the results in, I will update this post.
Recently, Don and his team came up with a brilliant viral marketing strategy, designed to boost pre-sales of the book. The idea centers around a prank in which you pretend to be Don’s co-author.
This is the beginning of a series of posts I am calling, “Book Marketing 101: What Works and What Doesn’t.” I have wanted to write this series for a long time. There are so many opinions when it comes to marketing books. I certainly don’t have the last word on this topic, but I do have some experience.
I challenged Lindsey Nobles, my Director of Corporate Communications, to create a Web site specifically designed for bloggers who are interested in reviewing our books. We launched the Thomas Nelson Book Review Bloggers (BRB) site yesterday. I am especially proud of what Lindsey and her team accomplished in less than six weeks.