One of the first questions you must answer as a would-be platform-builder is this: What do I name my site? This is also one of the questions I am most frequently asked when speaking on the topic of Platform. You basically have four options:
Archive for branding
I’m pleased to announce that Platform University is officially open. My team has been working on it for months, and I am so excited to be able to share it with you. I won’t repeat what we have on the Platform University site, but I would like to encourage you to check it out today.
I have used video this year to generate significant results in terms of both email subscriptions and booking requests. Here’s how you can do it too.
Is it possible to change your online brand? In this guest post, Mary DeMuth explains how she changed her tagline last year and what happened?
So you’ve spent more time than you should designing and tweaking your blog. (Don’t ask me how I know this.) You’ve got it just like you want it. For now. But what about your Twitter, Facebook, and YouTube pages? Are you content to upload your photo and be done with it? Or do you want a more consistent brand image, one that ties it all together? If so, read on.
Yet, they wanted us to trust them and invest in their future as though it had already happened. … At the end of the day, you can’t build a reputation on what you are going to do.
We have decided to re-design the spines of our books. Please go take a look at what we’ve created and cast your vote. It really will count and influence how our books look on the shelves of your favorite bookseller in the years to come. Once we get the results in, I will update this post.
I know it is standard practice to put a logo on every page, especially in the corporate world. However, I would suggest that you avoid this practice. Here’s why:
Digital communication has changed everything. If a customer has a bad experience, he can email his friends, Twitter his followers, or blog about his experience. In the blink of an eye, one bad experience can cascade into thousands—and even millions—of impressions. Brands can be damaged in a few days.