Though we are not attending ICRS this year, evidently this year’s rumor is about Thomas Nelson. Supposedly, we are being sold or have already been sold. I hate to spoil anyone’s fun, but this is patently false. We are not being shopped or in discussions with potential buyers. As the company’s CEO, I should know.
Archive for CBA
Historically, trade shows have played an important role in publishing and bookselling. I have attended scores of them and have very fond memories of connecting with customers, authors, and the media. But the market has changed. Dramatically. We simply cannot justify the enormous costs associated with these trade shows—especially in this tough economy.
The bottom line is two-fold: First, we honored our commitment to CBA by paying our booth fee, even though we will not be attending. Second, the Christian Retail channel is very important to us, but we believe we can reclaim the dollars that we spend at trade shows and do things that matter more to our best customers, like driving traffic and sell-through.
However, if you click on the link above, it will play all five videos as a YouTube “playlist,” with each video playing one after the other. … You can either click on the link and start playing it or, you can right-click it, download it to your computer, import it into iTunes and put it on your iPod.