Having just completed my tenure as Thomas Nelson’s CEO, several people have asked, “Knowing what you know now, what advice would you give to a new CEO?” I would offer seven truths.
Archive for CEOs
W. Scott Brown, the editor of Outcomes magazine, interviewed me on the topic of “How Can Christian Leaders Get Started with Social Media?” It was a 10-minute preview of what I covered with the CEOs. Scott asked me seven questions.
t is an important question. Why? Because increasingly CEOs, pastors, and other leaders are being asked by their staff, constituents, and even boards about their “social media involvement.” Most leaders I have spoken with, still don’t see the value or, if they do, know how to work it into their workflow. They already feel overwhelmed with their current responsibilities; they aren’t looking for one more thing to do.