Today, I am launching my new book, Platform: Get Noticed in a Noisy World. To celebrate, I am giving away seven bonuses worth $375.98 to everyone who buys a copy and e-mails me the receipt. Here are the details.
Archive for chris brogan
How can you travel lighter and arrive at your destination more rested? Ditch your briefcase and use one carry-on for everything. Here’s how I do it.
I thought I would do a series of “Road Warrior” posts, since I travel a good deal myself. I always find it helpful to see what others do and hope this might prove helpful to you as well. I am also hoping to get additional ideas from you. I am always looking for ways to improve my system.
Sometimes when I speak with marketing executives about social media, they seem to get it. But they don’t. Not really. They falsely believe that Twitter is like every other broadcast channel. They see it as an opportunity to blast their message out to thousands of followers—for free!—and sell them stuff.
You wouldn’t want to attempt to climb Mount Everest, get half way up the mountain, and then discover that this is your guide’s first climb. Neither do you want to follow the advice of someone who is (as they say in Texas) “all hat and no cattle.” Reading a few books and articles on social media is not the same as building a successful social media platform.
I read a lot of books. But when I try to write a book review, I get all academic. For some reason, I feel like I have to write a treatise. So I thought I would try something new: a video book review.
Social networking is radically changing the traditional marketing landscape. This weekend, two of my business associates asked me how they could get up-to-speed on it quickly. After I found myself repeating the same information twice, I thought, Hmm. Maybe I should capture this in a blog post.